creating a positive experience through design - sudhindra. v
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Talk by Sudhindra. V, Sapient Nitro, at the STC India UX Conference on Saturday, August 27, 2011, conducted at WE School, Bangalore. https://sites.google.com/site/stcindiaux/speakers#SudhindraTRANSCRIPT
creating positive experiences
27 Aug 2011 STC India UX Conference Bangalore
sudhindra v. | associate creative director | sapient
Creating Positive Experiences through Design
creating positive experiences
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the top 4
flipkart.com
myntra.com
timtara.com
caratlane.com
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experience is important but how much?
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numbers tell a story - india
Rs. 55,000/- crore e-com revenue expected by 2011
70 mn Internet users in India
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numbers tell a story - global
51% of retailers are adopting location based
services by 2013
6.7 billion devices on the internet by 2014
119 billion dollars mobile commerce by 2015
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positive experience is the differentiator
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is positive experience, a “wow” experience?
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the word “wow”
• exists since 1513 in the English language • an extraordinary success, excitement, interest, great pleasure,
or the like • Scot. and North England Dialect . a howl, wail, bark, whine, or
mew. • a slow wavering of pitch in sound recording or reproducing
equipment caused by uneven speed of the turntable or the tape.
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really means nothing
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“positive” experience
• explicitly stated, stipulated, or expressed
• confident in opinion or assertion; fully assured
• Originated in about 1250
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positive experience aims to bring the 3 together
Visceral Behavioral Reflec0ve
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…mathieu lehanneur’s ‘third lung’
the object needs the human
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to create a positive experience, you have to create a positive “design” environment
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∫ …establish soft standards
∫ …establish hard parameters
∫ …design
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∫ …educate stakeholders – internal & external
∫ …establish soft standards
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∫ …inspire them with stories on how design can make or break things
∫ …educate stakeholders
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the $300 m button
source: uie.com
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user and technologies
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• increase in the no. of satisfied users
• increase in the average time spent on site/app
• dollar increase
• increase in positive reviews
∫ …establish hard parameters
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∫ …and design
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∫ …design elements that aid in creating positive experience
∫ …set about designing
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∫ …use transitions
∫ …set about designing
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∫ …use informed transitions
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∫ …info graphics
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…where there is heavy data
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…convert to
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…and make it interactive
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∫ …use micro content generously
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∫ …deliver immediate results
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…with flip you can instantly upload videos
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…in 1 click you have the app up & running through app store
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∫ …provide a feeling of exclusivity
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…20North promises goods from US within India
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…association with youth, exclusively
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∫ …maximum convenience
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…flipkart assures maximum convenience – easy to buy, cash-on-delivery
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∫ …keep simple things, simple
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…timtara lets you do simple things, simply
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…cleartrip keeps booking simple
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∫ …when they all come together
a “positive” experience takes shape like no other
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