Download - CREATING A CULTURE OF WELLNESS
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CREATING A CULTURE OF WELLNESS
Nimali Fernando, MD, MPH
Using Social Media in Medicine
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Todays talk……
• STORY OF THE DOCTOR YUM PROJECT-USING
SOCIAL MEDIA
• CREATING A CULTURE OF WELLNESS-
PRESCRIPTION FOR A HEALTHY FAMILY
• WAYS THAT THE DOCTOR YUM PROJECT MAY
BE ABLE TO HELP
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Obesity Trends* Among U.S. AdultsBRFSS, 1999
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
No Data <10% 10%–14% 15%–19% ≥20%*From the CDC
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Obesity Trends* Among U.S. AdultsBRFSS, 2000
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
No Data <10% 10%–14% 15%–19% ≥20%
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Obesity Trends* Among U.S. AdultsBRFSS, 2001
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
No Data <10% 10%–14% 15%–19% 20%–24% ≥25%
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(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
Obesity Trends* Among U.S. AdultsBRFSS, 2002
No Data <10% 10%–14% 15%–19% 20%–24% ≥25%
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Obesity Trends* Among U.S. AdultsBRFSS, 2003
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
No Data <10% 10%–14% 15%–19% 20%–24% ≥25%
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Obesity Trends* Among U.S. AdultsBRFSS, 2004
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
No Data <10% 10%–14% 15%–19% 20%–24% ≥25%
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Obesity Trends* Among U.S. AdultsBRFSS, 2005
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%
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Obesity Trends* Among U.S. AdultsBRFSS, 2006
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%
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Obesity Trends* Among U.S. AdultsBRFSS, 2007
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%
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Obesity Trends* Among U.S. AdultsBRFSS, 2008
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%
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Obesity Trends* Among U.S. AdultsBRFSS, 2009
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%
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Obesity Trends* Among U.S. AdultsBRFSS, 2010
(*BMI ≥30, or ~ 30 lbs. overweight for 5’ 4” person)
No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%
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The Facts about our Habits
40 percent of US children are eating fast food on any given day.
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THE SOLUTION….
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Kid-tested, family-friendly recipes
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The “Tiny Tasters”
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Yum Score
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Engage kids in Healthy Food
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Virginiapediatrics.org
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Provide information to the places people already live
• Internet Searches•Social Media
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Social Media
•1 billion Facebook users•500 million on Twitter•Nearly 50 million on Pinterest most are 25-54, most are women
• Informal poll in my office over 90% of my patient’s families use either facebook, twitter or pinterest.
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Healthcare Providers Using Social Media
• Educational purposes, networking• Can improve web presence, attract patients• Improve Search Engine Optimization• Healthcare providers should share experiences with use of social media• Royal College of General Practitioners “Social Media Code” Feb 2013
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My Rules for Social Media
•Educate and inspire•Teach by example•Be respectful•Practical advice, not medical•Don’t interact in ways that would identify a “fan” as a patient
•Use common sense
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Other sites I find Inspirational/Educational
• The Foodie Physician• Kids Gone Raw• Michael Pollan• The Farmacy• The American Academy of Pediatrics• Virginia Chapter of the AAP• NutritionFacts.org
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Pages Where I get Education & Inspiration
• NutritionFacts.org• Michael Polland• American Academy of Pediatrics• Virginia Chapter of the AAP• Kids Gone Raw• The Foodie Physician• Fooducate• Healthy Life Virginia• The Farmacy
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Teach patients about wellness
Show people how to be well
Help families to create a culture of wellness
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BEGINNING OF A CULTURE OF WELLNESS