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Copyright © 2014 by The University of Kansas
Writing Letters to Potential Participants
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Copyright © 2014 by The University of Kansas
Why should you write a letter?
• To recruit. • To raise awareness. • To ask for specific assistance.
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Copyright © 2014 by The University of Kansas
When should you write a letter?
• When you don't know the potential member well enough for personal contact.
• When it's difficulty to reach the potential member.
• When you want to convey some detailed information.
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Copyright © 2014 by The University of Kansas
How should you write the letter?
• Use general principles of persuasion. • Get the reader's attention.• Personalize the letter. • State reason you're writing. • Give a good reason to join. • Make a simple request. • Tell the reader how to fulfill it. • Express your appreciation. • Proofread, sign, and mail.