copyright © 2014 by the university of kansas writing letters to potential participants

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Copyright © 2014 by The University of Kansas When should you write a letter? When you don't know the potential member well enough for personal contact. When it's difficulty to reach the potential member. When you want to convey some detailed information.

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Page 1: Copyright © 2014 by The University of Kansas Writing Letters to Potential Participants

Copyright © 2014 by The University of Kansas

Writing Letters to Potential Participants

Page 2: Copyright © 2014 by The University of Kansas Writing Letters to Potential Participants

Copyright © 2014 by The University of Kansas

Why should you write a letter?

• To recruit. • To raise awareness. • To ask for specific assistance.

Page 3: Copyright © 2014 by The University of Kansas Writing Letters to Potential Participants

Copyright © 2014 by The University of Kansas

When should you write a letter?

• When you don't know the potential member well enough for personal contact.

• When it's difficulty to reach the potential member.

• When you want to convey some detailed information.

Page 4: Copyright © 2014 by The University of Kansas Writing Letters to Potential Participants

Copyright © 2014 by The University of Kansas

How should you write the letter?

• Use general principles of persuasion. • Get the reader's attention.• Personalize the letter. • State reason you're writing. • Give a good reason to join. • Make a simple request. • Tell the reader how to fulfill it. • Express your appreciation. • Proofread, sign, and mail.