Content values
Not for the company, but for the reader
You are a media company
Digital content experience is what
Attracts, builds loyalty and lets
People spread the word about
The experience of consuming your content.
Digital Content Experience
High quality
Compelling (stories)
OK. Give me some real values.
“high quality compelling”
Easier said than done.
Educate – learn
How to …
Best Practices
Studies, benchmarks, …
Tips & Tricks
7 tips for …
How you helped others?
Cases, interviews, testimonials, …
Eye-opener
Shock & inform
Pain-solver
Product solves a problem
Inspire
Show creative solutions
Entertain
Make my content experience light
Clear & Compelling
Like a story…
Focused, specific
So I can identify…
Relevant timely
What’s in the news?
(hard to plan, agile communication)
Useful / functional
Checklist
Sell
Transactional documents
Point-of-View / Opinion
(trigger for people who want
higher in-company authority)
Good Design
Strong, easy to share visuals
Originality
Substance, angle, story
understandable
Complexity made easy?
Actionable
Can I do something now
after reading this?
(Call-to-Action)
Shareable
How will I look if I share this?
Credibility
Authority of the source?
Data from trust-worthy sources?