Content values

Not for the company, but for the reader

You are a media company

Digital content experience is what

Attracts, builds loyalty and lets

People spread the word about

The experience of consuming your content.

Digital Content Experience

High quality

Compelling (stories)

OK. Give me some real values.

“high quality compelling”

Easier said than done.

Educate – learn

How to …

Best Practices

Studies, benchmarks, …

Tips & Tricks

7 tips for …

How you helped others?

Cases, interviews, testimonials, …

Eye-opener

Shock & inform

Pain-solver

Product solves a problem

Inspire

Show creative solutions

Entertain

Make my content experience light

Clear & Compelling

Like a story…

Focused, specific

So I can identify…

Relevant timely

What’s in the news?

(hard to plan, agile communication)

Useful / functional

Checklist

Sell

Transactional documents

Point-of-View / Opinion

(trigger for people who want

higher in-company authority)

Good Design

Strong, easy to share visuals

Originality

Substance, angle, story

understandable

Complexity made easy?

Actionable

Can I do something now

after reading this?

(Call-to-Action)

Shareable

How will I look if I share this?

Credibility

Authority of the source?

Data from trust-worthy sources?