Download - Consumer Sharing Trends Report (2014 Q4)
-
8/9/2019 Consumer Sharing Trends Report (2014 Q4)
1/8
SHARETHISQ4 2014 Consumer
Sharing Trends Report
-
8/9/2019 Consumer Sharing Trends Report (2014 Q4)
2/8
2
SOCIAL CHANNELS
FACEBOOCO!TI!"ES TO
#O$I!ATE
81% of all shares were on
Facebook this qarter!
Since "anar#$ Facebook has
ae 8!2% to it&s share of total
social acti'it#!
E(ail acti'it# also )aine *
howe'er$ e(ail sharin) still
onl# re+resente abot 1% oftotal 'ol(e!
SOCIA% CHA!!E%S A!!"A% CHA!&E
-
8/9/2019 Consumer Sharing Trends Report (2014 Q4)
3/8
,
-E.ICES
THE 'EAR OF $OBI%E O(era)) mo*i)e de(i+e
a+ti(it, gre- *, 2./ sin+e
anuar, 2014
/ch of this )rowth was ri'en
b# tablets$ which e0+erience a% lift last #ear$ to re+resent
13% of total sharin) acti'it#!
Anroi ao+tion also contine
to )row$ )ainin) 34%
thro)hot the #ear!
#EICE
O3ERATI!& S'STE$
-
8/9/2019 Consumer Sharing Trends Report (2014 Q4)
4/8
-E.ICES
$OBI%E #RIES $ORETHA! HA%F OF SOCIA%
As o #e+em*er 20145 mo*i)e
de(i+es o(ertoo6 des6top to
generate rough), 77/ o
*ro-sing and sharing a+ti(it, on
our net-or6 5co(+are to 36% inearl# 2617!
eo+le are )enerall# (ore incline to
share on their (obile e'ices9 sharin)
re+resents 1% of total acti'it# within
(obile e'ices$ co(+are to onl# :%
within eskto+ en'iron(ents! $o*i)eengagement has near), dou*)ed
sin+e the *eginning o 2014
ihone an ia sers ten to be the
(ost social$ while ;inows /obile
sers ten to fa'or browsin) on their
e'ices rather than sharin)!
SOCIA% RATE
SHARI!& B' #EICE
5sharin) acti'it# as % of total acti'it#7
-
8/9/2019 Consumer Sharing Trends Report (2014 Q4)
5/8
-
8/9/2019 Consumer Sharing Trends Report (2014 Q4)
6/8
:
CA>EBO?@ SHA?INB IN-ED witter )enerates 3% (ore Arts Entertain(ent sharin) acti'it# than other
channels!
-
8/9/2019 Consumer Sharing Trends Report (2014 Q4)
7/84
CA>EBO?@ SHA?INB IN-ED
-
8/9/2019 Consumer Sharing Trends Report (2014 Q4)
8/8
>HAN= @O