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SHARETHISQ4 2014 Consumer

Sharing Trends Report

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SOCIAL CHANNELS

FACEBOOCO!TI!"ES TO

#O$I!ATE

81% of all shares were on

Facebook this qarter!

Since "anar#$ Facebook has

ae 8!2% to it&s share of total

social acti'it#!

E(ail acti'it# also )aine *

howe'er$ e(ail sharin) still

onl# re+resente abot 1% oftotal 'ol(e!

SOCIA% CHA!!E%S A!!"A% CHA!&E

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,

-E.ICES

THE 'EAR OF $OBI%E O(era)) mo*i)e de(i+e

a+ti(it, gre- *, 2./ sin+e

anuar, 2014

/ch of this )rowth was ri'en

b# tablets$ which e0+erience a% lift last #ear$ to re+resent

13% of total sharin) acti'it#!

Anroi ao+tion also contine

to )row$ )ainin) 34%

thro)hot the #ear!

#EICE

O3ERATI!& S'STE$

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-E.ICES

$OBI%E #RIES $ORETHA! HA%F OF SOCIA%

As o #e+em*er 20145 mo*i)e

de(i+es o(ertoo6 des6top to

generate rough), 77/ o

*ro-sing and sharing a+ti(it, on

our net-or6 5co(+are to 36% inearl# 2617!

eo+le are )enerall# (ore incline to

share on their (obile e'ices9 sharin)

re+resents 1% of total acti'it# within

(obile e'ices$ co(+are to onl# :%

within eskto+ en'iron(ents! $o*i)eengagement has near), dou*)ed

sin+e the *eginning o 2014

ihone an ia sers ten to be the

(ost social$ while ;inows /obile

sers ten to fa'or browsin) on their

e'ices rather than sharin)!

SOCIA% RATE

SHARI!& B' #EICE

5sharin) acti'it# as % of total acti'it#7

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:

CA>EBO?@ SHA?INB IN-ED witter )enerates 3% (ore Arts Entertain(ent sharin) acti'it# than other

channels!

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CA>EBO?@ SHA?INB IN-ED

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