Download - Conflict management
The Conflict Management
Harmony Brings Happiness
Deepak Kumar Yadav
Jayendra Patidar
Nidhee Shree
Neha Garg
Prashant Singh Rathore
Reeva Agarwal
Tasheen Sheikh
ACCORD
The Conflict ManagementHarmony Brings Happiness
ACCORD
• What is Conflict Management?
• Why ACCORD?
SITUATION ANALYSIS
• METHODS OF SITUATION ANALYSIS:
• SWOT analysis
• Porter five force analysis
• 5Cs analysis
SITUATION ANALYSIS OF CONFLICT MANAGEMENT
SWOT ANALYSIS
INTERNAL ANALYSIS
STRENGTHS
Capital & plan
WEAKNESS
No past experience
EXTERNAL ANALYSIS
OPPORTUNITY
First moving advantage
THREATS
Law adviser & old members
MARKETING OBJECTIVES
• Meeting our marketing objectives in ACCORD will lead to Profit and welfare of the society. Good marketing objective will be:
•
• To provide best service with the help of specialists that will help us well-managed differences in views, needs, and resources yield desirable.
SEGMENTATION TARGETING AND POSITIONING
• Segmentation
- Geographic.
- Demographic.
• Targeting
-Individuals.
-Institutions.
-Corporate hubs.
• Positioning
-Differentiate with competitors.
MARKETING MIX
• PRODUCT- features
• PRICE-(1) Conflict Analysis-Individual- 5000 for 3 monthsfirms- 10000 per month(2) Conflict Transformation-
Individual- 3000 Full Case. Institution and Firms- 6000 per Process batch
(3) RESOLUTION TRAINING- Individual-1000 addition to the particular case. Institution and firms- 20000 one time in 6 months (4) COACHING AND MENTORING- Individual – 200 per visit(5) MEDIATION AND NEGOTIATION- Individual- 500 per visit PLACE- Offline onlinePROMOTION- Advertisements
MARKETING MIX
ACTION PLAN
Jan- Rs.40000 in advertisement
Feb- Training of experts, marketing research
March- Break even, campaign, seminar and awareness
April- Tie ups with Institute and Corporations
May- critical analysis and corrective measures
June- Survey, feedback , and future marketing strategy.
BUDGET
•We have made budget for Six(6) months.
•Budget is made keeping in view different expenses and revenue generation.
•Our initial investment would involve Capital of Rs.7,00,000 to procure different assets.
•We will keep some Cash in hand of Rs.1,20,000 to meet working capital requirements.
•Advertising budget would involve payments to different to marketing channels.
•We have estimate to generate a monthly income of Rs.3,50,000 , so as to achieve break even as early as possible.
IMPLEMENTATION AND CONTROL
We are planning tight control measures to closely monitor quality of our services and customer service satisfaction
We have a well allocated-
Action plan
Profitability control
Efficiency analysis
Strategic control