The Conflict Management

Harmony Brings Happiness

Deepak Kumar Yadav

Jayendra Patidar

Nidhee Shree

Neha Garg

Prashant Singh Rathore

Reeva Agarwal

Tasheen Sheikh

ACCORD

The Conflict ManagementHarmony Brings Happiness

ACCORD

• What is Conflict Management?

• Why ACCORD?

SITUATION ANALYSIS

• METHODS OF SITUATION ANALYSIS:

• SWOT analysis

• Porter five force analysis

• 5Cs analysis

SITUATION ANALYSIS OF CONFLICT MANAGEMENT

SWOT ANALYSIS

INTERNAL ANALYSIS

STRENGTHS

Capital & plan

WEAKNESS

No past experience

EXTERNAL ANALYSIS

OPPORTUNITY

First moving advantage

THREATS

Law adviser & old members

MARKETING OBJECTIVES

• Meeting our marketing objectives in ACCORD will lead to Profit and welfare of the society. Good marketing objective will be:

•

• To provide best service with the help of specialists that will help us well-managed differences in views, needs, and resources yield desirable.

SEGMENTATION TARGETING AND POSITIONING

• Segmentation

- Geographic.

- Demographic.

• Targeting

-Individuals.

-Institutions.

-Corporate hubs.

• Positioning

-Differentiate with competitors.

MARKETING MIX

• PRODUCT- features

• PRICE-(1) Conflict Analysis-Individual- 5000 for 3 monthsfirms- 10000 per month(2) Conflict Transformation-

Individual- 3000 Full Case. Institution and Firms- 6000 per Process batch

(3) RESOLUTION TRAINING- Individual-1000 addition to the particular case. Institution and firms- 20000 one time in 6 months (4) COACHING AND MENTORING- Individual – 200 per visit(5) MEDIATION AND NEGOTIATION- Individual- 500 per visit PLACE- Offline onlinePROMOTION- Advertisements

MARKETING MIX

ACTION PLAN

Jan- Rs.40000 in advertisement

Feb- Training of experts, marketing research

March- Break even, campaign, seminar and awareness

April- Tie ups with Institute and Corporations

May- critical analysis and corrective measures

June- Survey, feedback , and future marketing strategy.

BUDGET

•We have made budget for Six(6) months.

•Budget is made keeping in view different expenses and revenue generation.

•Our initial investment would involve Capital of Rs.7,00,000 to procure different assets.

•We will keep some Cash in hand of Rs.1,20,000 to meet working capital requirements.

•Advertising budget would involve payments to different to marketing channels.

•We have estimate to generate a monthly income of Rs.3,50,000 , so as to achieve break even as early as possible.

IMPLEMENTATION AND CONTROL

We are planning tight control measures to closely monitor quality of our services and customer service satisfaction

We have a well allocated-

Action plan

Profitability control

Efficiency analysis

Strategic control