Download - Community Marketing
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CommunityMarketing
@arioadimasDirector Communication & Community Development
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Apa itu ?
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Chapter
Sub Chapter
Student Chapter
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Ya, berjalan karena Komunitas!
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KOMUNITAS
PEMASARANHubungannya?
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KOMUNITAS
POOL
HUB
WEB
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PEMASARAN
Menciptakan dan menghantarkan NILAI
akan SESUATU
KOMUNITAS
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Target Value
KOMUNITAS
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Menciptakan ValueKOMUNITAS
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Menyampaikan Value
KOMUNITAS
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Menjamin Value
KOMUNITAS
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Lurker
Novice
Regular
Leader
Elder
Tahap
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KOMUNITAS
EKOSISTEM PEMASAR
?PADA
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Kenali dan Pahami Mereka dan tujuannya
Find a Power users!
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Buat semuanya MUDAH
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Beri Kebanggaan
Story Telling is a must!
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Konsistensi Komunikasi
Multiple Touchpoint
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Beri akses Partisipasi
Didengar
Dilibatkan
Dikenal
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Jangan paksakan
Peraturan!
Peraturan terbentuk alami
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Bedakan Mereka!
Komunitas Pantas mendapat lebih
Perhatikan
Komunitas didalam
Komunitas
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Edukasi komunitasBeri info lebih dalam dan lebih cepat
Bentuk mereka menjadi expert!
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Kolaborasi antar
komunitas
Fasilitasi mereka ke komunitas lain
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Fasilitasi akses komunikasi
Gathering online-offline
Wajib!
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Saatnya saling Memanfaatkan
Gotcha… hehehe
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Berteman Berperang
Dengan
KOMUNITASItu sangatlah
Bermanfaat Berbahaya