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Journey of Telenor
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Communication is a process of sending and receiving messages and it becomes effective when it
is effectively understood.
Communication
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Business Communication
Business communication is the dialogue between customers, suppliers, and employees, to create preferences, support transactions, and build relationships.
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Characteristics of effective business communication
It must provide practical Information.
It should give facts rather than Impression.
It should clarify and condense Information.
It should state precise Responsibilities.
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Means & Channels of CommunicationLogoSloganColorsPeopleElectronic
mediaPrint mediaVisuals
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LOGO
1st Logo
2nd Logo
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SLOGAN
“YEHI HAI DHUN
SAB KI….!!!”
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ColoursThe colors used in this telenor
talkshawkare following;
Blue
Pink
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Pink Colour
• Softer• Less voilent
red• Charming• Delicate look• Playfulness• Tenderness
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Blue Colour
• Coolest colour• Inspiration• Spirtuality• Sincerity• Calming color• To represent
heaven
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Print media
Two ways to communicate with this channel:
•News paper ads
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Leaflets
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Visuals Telenor
talkshawk uses the communication channel of billboards & hoardings also to attract the general people.
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Electronic Media• Verbal
• Non verbal
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Shhh…Let the thumb do
the talk
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THE D JUICE THEME
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Target
Market
YOUTH
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Slogan
d juice
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The beat of advertisement
Youth remembers the slogan
One place that has it all…
Experience the fun and freedom of being young
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Logo
logo
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3 D logo Multidimensional
Aggressive progressFreedom of growth
Sprouting and popping
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Colors of logo
Purple indicates
CREATIVITY
PRIDE
GOOD JUDGMENT
PRACTICALLITY WITH INNOVATION AND INSPIRATION
USE YOUR IMMAGINATION TO THE FULLEST
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Advertisement
T V commercials Internet adsBillboards and hoardings
Print ads
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T V commercials
Facial expressions
Cheerful Fresh and excitingvocals Free speech Funky Attitude
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Scenerio
• pictures pasted randomly• Unarranged
VISUALS• VISUALS support
the verbal communication
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Billboards and hoardings
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Print ad
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D juice communication…
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LOGO
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SLOGON
“PROGRESS AT EVERY TURN”
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COLORSBLUE
YELLOW
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TARGETMARKET
FAMILY ORIENTED BUSINESS
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ADVERTISMENT
ELECTRONIC MEDIAPRINT MEDIA
BILLBOARDS
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PRINT MEDIA
NEWS PAPERSTARIFFSPOSTERS
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BILLBOARDS
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PLUS POINT
AZM-E-ALISHANKRO MUMKIN
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Welcome to the world of convenience ! Easy paisa, the largest banking service in Pakistan offers the most convenient access to financial services for all the Pakistanis !
Easy Paisa
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Target Market
Telenor’s target market appears to be “Domestic Remittance” users in Pakistan. As you can see this bill board, it communicates that it is for everyone specially low standard.
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Logo
This Logo communicates to people that they can easily exchange their paisa and paid utility bills through easy way,
and gives tension free life for all the Pakistanis.
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Color
Easy paisa has smooth Green color that means freedom, peaceful, easy life.
Pakistan’ flag has also green color which communicate peace, tension free and
happiness life to live.
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Slogan
“BADLE ZINDGI ASANI SE”
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Advertisement
These pictures of easy paisa add. shows that money transfer through mobiles is possible now
days through this service of telenor. when peoples seems these pictures a thought came in their mind that they also transfer money to
their family which live far away from them currently through this service.
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Electronic Media There are of two types :
1- Verbal
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2- Non verbal
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Print Media
For all the PAKISTANIS EASY PAISA opens a easy way to
live.
This bill board of easy paisa communicates that money
easily transfer through mobiles.
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Thank you