communication is a process of sending and receiving
TRANSCRIPT
Journey of Telenor
Communication is a process of sending and receiving messages and it becomes effective when it
is effectively understood.
Communication
Business Communication
Business communication is the dialogue between customers, suppliers, and employees, to create preferences, support transactions, and build relationships.
Characteristics of effective business communication
It must provide practical Information.
It should give facts rather than Impression.
It should clarify and condense Information.
It should state precise Responsibilities.
Means & Channels of CommunicationLogoSloganColorsPeopleElectronic
mediaPrint mediaVisuals
LOGO
1st Logo
2nd Logo
SLOGAN
“YEHI HAI DHUN
SAB KI….!!!”
ColoursThe colors used in this telenor
talkshawkare following;
Blue
Pink
Pink Colour
• Softer• Less voilent
red• Charming• Delicate look• Playfulness• Tenderness
Blue Colour
• Coolest colour• Inspiration• Spirtuality• Sincerity• Calming color• To represent
heaven
Print media
Two ways to communicate with this channel:
•News paper ads
Leaflets
Visuals Telenor
talkshawk uses the communication channel of billboards & hoardings also to attract the general people.
Electronic Media• Verbal
• Non verbal
Shhh…Let the thumb do
the talk
THE D JUICE THEME
Target
Market
YOUTH
Slogan
d juice
The beat of advertisement
Youth remembers the slogan
One place that has it all…
Experience the fun and freedom of being young
Logo
logo
3 D logo Multidimensional
Aggressive progressFreedom of growth
Sprouting and popping
Colors of logo
Purple indicates
CREATIVITY
PRIDE
GOOD JUDGMENT
PRACTICALLITY WITH INNOVATION AND INSPIRATION
USE YOUR IMMAGINATION TO THE FULLEST
Advertisement
T V commercials Internet adsBillboards and hoardings
Print ads
T V commercials
Facial expressions
Cheerful Fresh and excitingvocals Free speech Funky Attitude
Scenerio
• pictures pasted randomly• Unarranged
VISUALS• VISUALS support
the verbal communication
Billboards and hoardings
Print ad
D juice communication…
LOGO
SLOGON
“PROGRESS AT EVERY TURN”
COLORSBLUE
YELLOW
TARGETMARKET
FAMILY ORIENTED BUSINESS
ADVERTISMENT
ELECTRONIC MEDIAPRINT MEDIA
BILLBOARDS
PRINT MEDIA
NEWS PAPERSTARIFFSPOSTERS
BILLBOARDS
PLUS POINT
AZM-E-ALISHANKRO MUMKIN
Welcome to the world of convenience ! Easy paisa, the largest banking service in Pakistan offers the most convenient access to financial services for all the Pakistanis !
Easy Paisa
Target Market
Telenor’s target market appears to be “Domestic Remittance” users in Pakistan. As you can see this bill board, it communicates that it is for everyone specially low standard.
Logo
This Logo communicates to people that they can easily exchange their paisa and paid utility bills through easy way,
and gives tension free life for all the Pakistanis.
Color
Easy paisa has smooth Green color that means freedom, peaceful, easy life.
Pakistan’ flag has also green color which communicate peace, tension free and
happiness life to live.
Slogan
“BADLE ZINDGI ASANI SE”
Advertisement
These pictures of easy paisa add. shows that money transfer through mobiles is possible now
days through this service of telenor. when peoples seems these pictures a thought came in their mind that they also transfer money to
their family which live far away from them currently through this service.
Electronic Media There are of two types :
1- Verbal
2- Non verbal
Print Media
For all the PAKISTANIS EASY PAISA opens a easy way to
live.
This bill board of easy paisa communicates that money
easily transfer through mobiles.
Thank you