Transcript
Page 1: Coca-Cola Facebook Application

Social Promotion Case Study

Page 2: Coca-Cola Facebook Application

How can we make

more popular, relevant and desired among 18-22

Facebook users?

Page 3: Coca-Cola Facebook Application
Page 4: Coca-Cola Facebook Application
Page 5: Coca-Cola Facebook Application
Page 6: Coca-Cola Facebook Application
Page 7: Coca-Cola Facebook Application

Run Social Ads to target Facebook users and drive them to “Survive las Justas with Coca-Cola” Facebook Application

14,581,543 social ads displays

Page 8: Coca-Cola Facebook Application
Page 9: Coca-Cola Facebook Application

Top users averaged 507 Facebook friends

Total Friends of Top App Users

Page 10: Coca-Cola Facebook Application

Users broadcast their brand interaction to friends

Page 11: Coca-Cola Facebook Application

Users become brand ambassadors

Page 12: Coca-Cola Facebook Application

Application users generated morethan 4 million viral brand messages

Page 13: Coca-Cola Facebook Application

Users spent 7x more time in an interactive social experience than watching 30ss TV spot

Traffic Trend

Source:

Page 14: Coca-Cola Facebook Application

[email protected]://twitter.com/chatagency787.360.1622

Chat is a leading social media agency that creates viral brand experiences that make our clients more popular and desired by consumers.

About Chat.


Top Related