coca-cola facebook application
DESCRIPTION
How can Coca-Cola become more popular, relevant and desired among 18-22 Facebook users? Survive las Justas with Coca-Cola is a promotional Facebook application that provides users an engaging branded experience that lets users test their friends' loyalty. The user with the most loyal friends wins. Developed by Chat Social Media Agency, www.chatagency.com.TRANSCRIPT
Social Promotion Case Study
How can we make
more popular, relevant and desired among 18-22
Facebook users?
Run Social Ads to target Facebook users and drive them to “Survive las Justas with Coca-Cola” Facebook Application
14,581,543 social ads displays
Top users averaged 507 Facebook friends
Total Friends of Top App Users
Users broadcast their brand interaction to friends
Users become brand ambassadors
Application users generated morethan 4 million viral brand messages
Users spent 7x more time in an interactive social experience than watching 30ss TV spot
Traffic Trend
Source:
[email protected]://twitter.com/chatagency787.360.1622
Chat is a leading social media agency that creates viral brand experiences that make our clients more popular and desired by consumers.
About Chat.