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Cloud Computing Direction in Thailand:
Opportunity for IT Industry
Assoc. Prof. Dr. Thanachart NumnondaExecutive DirectorIMC Institute5 March 2013
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Trends
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Mobile ComputingCloud Computing
Social Technologies Information
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Bring Your Own Devices (BYOD)
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“Social computing is moving from being just on the outside of the organization to being at the core of business operations.”
Peter Sondergaard, senior vice president at Gartner, 2012
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“Big data currently has the most significant impact in social network analysis and content analytics
with 45% of new spending each year.”
Gartner, 2012
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Cloud Computing changeIT as electricity industry
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Comparison of Traditional Marketing solutions with Cloud Marketing..
Traditional MarketingSolution (on Premise)
Cloud Marketing (as a Service)
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Three layers of Cloud services
Source : รอบรู้เรื่อง Cloud: http://thumbsup.in.th/
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“Public and private IT cloud services will generate nearly 14 million jobs worldwide by 2015.”
IDC, March 2012
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Change! In IT/Software Industry
It's not just a platform change. You can't charge the same amount.It's changing your world.
Source : 3 ways big software companies may fail in the cloud:
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IaaS Impacts!
Local data centers must provide cloud services
IaaS is not just a normal hosting; it requires large investment on a data center.
Different architecture and business model.
Fewer large cloud data center in ASEAN will survive
Need to compete with big giants; Amazon, Google, Oracle, etc.
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PaaS Impacts!
Software development will shift toward the cloud.
Software company may develop their applications on public IaaS/Paas; Microsoft Azure, Google App Engines, Heroku, Amzaon S3
Require new skills
Opportunity to sell aboard.
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Cloud PaaS
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SaaS Impacts! To Thai IT Industry
Borderless
Software business model with change from licensing model to subscription (pay as you go)
Opportunity for SME : Cheaper software?
Software runs anywhere, anytime, any device
Users can buy/ use software from anywhere without knowing the origin as long as they connected to the Internet
Less customer loyalty
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Cloud Computing : SaaS
Gmail
Google Apps
Dropbox
Salesforce.com
Zoho
Microsoft Office 365
Etc.
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Skill Change
Local OS
Server Management
HardwareAcquisition
Less More Revived Skills
New Skills
Networking
Application Support
SLA
Contracts
Monitoring
Public Cloud: Applications Development
Private Cloud: Virtualization
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Cloud MaturityIn Thailand
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Thailand ICT Overview
Internet Users : 20,100,000 Penetration 30%
Mobile Subscribers : 78,667,910Mobile Penetration 117%
Broadband Subscribers 3.39 Million homes
Facebook Users 18,271,480
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Smartphone shipment in 2013 is estimated at
7.3 million units [IDC]
Thailand Smartphone/Tablet Shipment 2013
In 2013; 1.5 million desktops, 2.5 million notebooks and 3.5 million
Tablets expected to be shipped[IDC]
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Internet/Mobile Banking in Thailand
Source : Bank of Thailand; June 2012
Internet Banking- 4.85 million accounts- Number of transactions 28.8 million- Amount of transactions 3,200 billion baht
Mobile Banking- 725,000 accounts- Number of transactions 7.46 million- Amount of transactions 82 billion baht
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Public Personal Cloud
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Cloud Readiness Index 2012
Source : Asia Cloud Computing Association: Octberber 2012
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BSA GlobalCloud Computing Scorecard
Source : BSA GlobalCloud Computing Scorecard: Feb 2012
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BSA GlobalCloud Computing Scorecard
Source : BSA GlobalCloud Computing Scorecard: Feb 2012
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Cloud Providers in Thailand
IaaS– True IDC, Datapro, Cloud Creation
– INET, TCC
– Born
– TOT, CAT
E-Government Cloud
SaaS– OokBee, iLertU,BentoWeb, OfficeAbility
– Very few local solutions
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Maturity Level
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IaaS
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SaaS
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Cloud Maturity in Thailand
IaaS– Most data centers are in Level 1 (Visualization
and Server Consolidation)
– Some are now in Level 3
– Many large enterprises focus on building a private cloud
PaaS
– No provider in Thailand
– Many ISVs now migrate to Azure, Amazon
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Cloud Maturity in Thailand
SaaS– Most solutions are in Level 1 (Web application,
but change business model)
– Few are in level 3, and deploy on full cloud platforms.
– More international solutions (Salesforce, Microsoft)
Users
– Large free clouds consumption.
– SMEs start to explore Cloud.
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Next Step?
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Cloud Computing in Thailand
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Thai Government Cloud
Operate by Electronic Government Agency (EGA)
Announced in May 2012
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CSA (Thailand Chapter)
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Cloud Thailand
CloudThailandGroup
LocalCloud Data
Center
TrainingCloud
Developerswith ATPAC
Cloud Outsourcing
Center
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Issues of Cloud Services in Thailand
Lack of awareness // Misunderstanding about Cloud Computing
Security issue
Low Broadband/Internet Access
Data Protection
Limited Cloud Service Providers; both SaaS (Application) and IaaS (Data Center)
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Trust Issues?
Will my cloud provider be transparent about governance and operational issues?
Will I be considered compliant?
Do I know where my data is?
Will a lack of standards drive unexpected obsolescence?
Is my provider really better at security than me?
Are the hackers waiting for me in the cloud?
Will I get fired?
Source : Achieving Security Assurance and Compliance in the Cloud: CSA
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Key Problems of Tomorrow
Keeping pace with cloud changes
Globally incompatible legislation and policy
Non-standard Private & Public clouds
Lack of continuous Risk Management & Compliance monitoring
Incomplete Identity Management implementations
Haphazard response to security incidents
Source : Achieving Security Assurance and Compliance in the Cloud: CSA
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Data Policy and Security
Government will be more concern on policy and regulation on data security.
Discussing in terms of regulation/standards.
Established a new government agency
– Electronic Transaction Development Agency
– Thai CERT
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Cloud Opportunity in Thailand
Large number of smartphones and tablets shipment.
Large Enterprise start to invest in private cloud.
Public cloud services especially IaaS is in high demand.
Data Centers in Thailand start to offer IaaS
ISVs explore SaaS
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Opportunities for Software Industry
Less investment for startup
Physical location is not a constraint: Cloud is borderless.
Faster time to market > Innovation
Wider distribution channel