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Building on Success & Creating aBuilding on Success & Creating a Future Future
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1.1. GlobalGlobal releaserelease
2.2. AA--List actorsList actors
3.3. #1#1 box office hitbox office hit
4.4. MediaMedia junket junket atat Clearwater Clearwater BeachBeach
5.5. 75% national awareness upon release75% national awareness upon release
6.6. #1#1 individual movie for tourism creationindividual movie for tourism creation
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1. USF and SPC College of Business
2. Five-year projected impact on tourism
.
4. Ranging from $2.1 to $4.9 billion
5. 300,000 visitors came from out of statebecause of the movie
6. Trend will continue
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CMAs attendance growth, even before DolphinTale , was outperforming local/national industrypeers in a down economy. In 2012, CMA exceeded
Florida Aquarium attendance by almost 150,000.
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$14.5-million expansion to be completed 1 st quarter 2014 will allow us to accommodate another 250,000
visitors a year to our marine rescue center.
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CMA has a limited opportunity to grow/expand:
Island Estates is primarily residential. Footprint of land surrounding CMA is
m e . We have no space for Winters Dolphin Tale
Adventure if Harborview is demolished.
To continue our growth and community impact,
wewe must think must think strategically.strategically.
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Clearwater Marine Hospital Using its name from Dolphin Tale , nearly allof the current Island Estates facilit would beused as the hospital,with a research andeducation element. It would continue tohave only a minor tourism aspect .
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Clearwater Marine AquariumThis downtown Clear-
house the primarytourism and educationcomponents of theCMA mission, includingresident animals suchas Winter and Hope.
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N
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N
MainMain AquariumAquarium Facility (~203K SquareFacility (~203K Square- -Feet)Feet)
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N
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ConceptualConceptualDrawingsDrawings
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LevelLevel 11 -- ParkPark LevelLevel
N
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LevelLevel 22 ExhibitsExhibits
N
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TwoTwo--StoryStory Coral Reef Coral Reef Exhibit (Conceptual)Exhibit (Conceptual)
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Level 3Level 3 - - Upper Upper LevelLevel
N
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Exhibit/Venue Construction Cost $50.7 M
Non Exhibit Construction Cost 8.2 M Building Systems 50.0 M FF&E, Site and Utilities 2.8 M Total Construction Cost $119.3 M
Soft Costs $41.2 M Total Construction Costs $160.5 M
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Pre-construction Costs for Design & Engineering$9.5 million
ase os on sProgramming 2% .2 2Schematic Design 13% 1.6 4
Design Development 20% 2.4 6Construction Documents 45% 5.3 10Total 100% $9.5 22
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Duration:
22 Months - Pre-construction 24 Months - Construction 42 Months - Project duration from time of
approval
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Bob Carter Companies - Sarasota, FL
Bob Carter, Principal: Past President of nationally known
organization for 16 years. Leader in philanthropic counsel and
fundraising consulting, serving education,healthcare, human services, and arts.
National Chair of Association of Fundraising Professionals.
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Source Contribution Range
Major Donors $20 M 45 M
Small Donors $5 M 10 M
Government Entities $35 M 60 M
Corporate $10 M 30 M
Grants $5 M 10 M
NOI - Current Facility $15 M 20 M
Bank financing $60 M 80 M
Total Needed $160.5 M
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Activity Date City Council Review Mar 13 Referendum Nov 13 Fundraising Mar 13
Project FundingCommitments in place Mar 15
Design Completed Mar 15 Construction to begin Apr 15 Grand Opening Apr 17
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Two-million new visitors/year to the Downtown& Coachman Park vicinity. Visitor impact onhotels, restaurants, & local merchants.
CMA projects 430 jobs to be created.
Expanded/revitalized green space & waterfrontat Coachman Park and a new aquarium will be amajor draw to visitors.
Enhanced capability to better perform mission.
Reduced stress on Island Estates/local traffic.
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New facility would benefit citizens,tourists, & area businesses.
Many citizens desire waterfront parks andreen s ace.
Removal of Harborview Center andexpansion of existing green space would
create waterfront vistas to the upland. City would avoid costly repairs to fix &
maintain the Harborview Center.
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Saltwater access is a key element
Proximity to our existing facility
Positive economic im act
Ease of accessibility for tourists andothers
Feasibility of assembling land Acceptance by the community
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Super Block (East side of Osceola Ave, Southside of Drew St., West of Ft. Harrison Ave. andNorth of Cleveland St.)
Large enough & close enough for water access o e eas e a erna ve
Owned by multiple entities; likelihood of assembly is quite uncertain
Constructing a non-profit aquarium onthis site would limit future developmentfor tax revenue optimization
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Current Harborview Site
Engineering evaluations precludeexisting building from conversion Key constituencies with interest in the
Coachman Park area would prefer HVCto be replaced w/ Coachman Parkexpansion
Constructing in the HVC footprint wouldblock vistas to the water from the upland. CMA lost revenue during construction
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City Hall Site Building is obsolete; high maintenance
cost to the City Good water access
Provides an opportunity to expand andcreate a master plan for Coachman Park Excellent proximity to downtown
CMA owns adjacent South property for additional development
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Consent for CMA funded special
referendum to lease City Hall site tobuild aquarium facility
w w wmemorandum of understanding withdetails for a land lease
Assistance in drafting language for special referendum
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Lease extension of Harborview Center
until completion of new facility Extension of Tax Increment Financing
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Building on Success & Creating a FutureBuilding on Success & Creating a Future