clearwater marine aquarium downtown expansion plan

7/28/2019 Clearwater Marine Aquarium Downtown Expansion Plan

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Building on Success & Creating aBuilding on Success & Creating a Future Future


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1.1. GlobalGlobal releaserelease

2.2. AA--List actorsList actors

3.3. #1#1 box office hitbox office hit

4.4. MediaMedia junket junket atat Clearwater Clearwater BeachBeach

5.5. 75% national awareness upon release75% national awareness upon release

6.6. #1#1 individual movie for tourism creationindividual movie for tourism creation


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1. USF and SPC College of Business

2. Five-year projected impact on tourism

.

4. Ranging from $2.1 to $4.9 billion

5. 300,000 visitors came from out of statebecause of the movie

6. Trend will continue


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CMAs attendance growth, even before DolphinTale , was outperforming local/national industrypeers in a down economy. In 2012, CMA exceeded

Florida Aquarium attendance by almost 150,000.


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$14.5-million expansion to be completed 1 st quarter 2014 will allow us to accommodate another 250,000

visitors a year to our marine rescue center.


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CMA has a limited opportunity to grow/expand:

Island Estates is primarily residential. Footprint of land surrounding CMA is

m e . We have no space for Winters Dolphin Tale

Adventure if Harborview is demolished.

To continue our growth and community impact,

wewe must think must think strategically.strategically.


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Clearwater Marine Hospital Using its name from Dolphin Tale , nearly allof the current Island Estates facilit would beused as the hospital,with a research andeducation element. It would continue tohave only a minor tourism aspect .


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Clearwater Marine AquariumThis downtown Clear-

house the primarytourism and educationcomponents of theCMA mission, includingresident animals suchas Winter and Hope.


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N


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N

MainMain AquariumAquarium Facility (~203K SquareFacility (~203K Square- -Feet)Feet)


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N


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ConceptualConceptualDrawingsDrawings


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LevelLevel 11 -- ParkPark LevelLevel

N


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LevelLevel 22 ExhibitsExhibits

N


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TwoTwo--StoryStory Coral Reef Coral Reef Exhibit (Conceptual)Exhibit (Conceptual)


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Level 3Level 3 - - Upper Upper LevelLevel

N


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Exhibit/Venue Construction Cost $50.7 M

Non Exhibit Construction Cost 8.2 M Building Systems 50.0 M FF&E, Site and Utilities 2.8 M Total Construction Cost $119.3 M

Soft Costs $41.2 M Total Construction Costs $160.5 M


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Pre-construction Costs for Design & Engineering$9.5 million

ase os on sProgramming 2% .2 2Schematic Design 13% 1.6 4

Design Development 20% 2.4 6Construction Documents 45% 5.3 10Total 100% $9.5 22


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Duration:

22 Months - Pre-construction 24 Months - Construction 42 Months - Project duration from time of

approval


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Bob Carter Companies - Sarasota, FL

Bob Carter, Principal: Past President of nationally known

organization for 16 years. Leader in philanthropic counsel and

fundraising consulting, serving education,healthcare, human services, and arts.

National Chair of Association of Fundraising Professionals.


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Source Contribution Range

Major Donors $20 M 45 M

Small Donors $5 M 10 M

Government Entities $35 M 60 M

Corporate $10 M 30 M

Grants $5 M 10 M

NOI - Current Facility $15 M 20 M

Bank financing $60 M 80 M

Total Needed $160.5 M


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Activity Date City Council Review Mar 13 Referendum Nov 13 Fundraising Mar 13

Project FundingCommitments in place Mar 15

Design Completed Mar 15 Construction to begin Apr 15 Grand Opening Apr 17


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Two-million new visitors/year to the Downtown& Coachman Park vicinity. Visitor impact onhotels, restaurants, & local merchants.

CMA projects 430 jobs to be created.

Expanded/revitalized green space & waterfrontat Coachman Park and a new aquarium will be amajor draw to visitors.

Enhanced capability to better perform mission.

Reduced stress on Island Estates/local traffic.


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New facility would benefit citizens,tourists, & area businesses.

Many citizens desire waterfront parks andreen s ace.

Removal of Harborview Center andexpansion of existing green space would

create waterfront vistas to the upland. City would avoid costly repairs to fix &

maintain the Harborview Center.


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Saltwater access is a key element

Proximity to our existing facility

Positive economic im act

Ease of accessibility for tourists andothers

Feasibility of assembling land Acceptance by the community


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Super Block (East side of Osceola Ave, Southside of Drew St., West of Ft. Harrison Ave. andNorth of Cleveland St.)

Large enough & close enough for water access o e eas e a erna ve

Owned by multiple entities; likelihood of assembly is quite uncertain

Constructing a non-profit aquarium onthis site would limit future developmentfor tax revenue optimization


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Current Harborview Site

Engineering evaluations precludeexisting building from conversion Key constituencies with interest in the

Coachman Park area would prefer HVCto be replaced w/ Coachman Parkexpansion

Constructing in the HVC footprint wouldblock vistas to the water from the upland. CMA lost revenue during construction


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City Hall Site Building is obsolete; high maintenance

cost to the City Good water access

Provides an opportunity to expand andcreate a master plan for Coachman Park Excellent proximity to downtown

CMA owns adjacent South property for additional development


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Consent for CMA funded special

referendum to lease City Hall site tobuild aquarium facility

w w wmemorandum of understanding withdetails for a land lease

Assistance in drafting language for special referendum


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Lease extension of Harborview Center

until completion of new facility Extension of Tax Increment Financing


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Building on Success & Creating a FutureBuilding on Success & Creating a Future