Download - City University HCID Open Day 2015
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A practioner’s view
Lean UX
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What is Lean UX?
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A not-so-lean story
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I’ve worked for all kinds of companies
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I used to follow a “Traditional methodology”
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I used to follow a “Traditional methodology”
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Month one – scope it out
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Month two – sketch it out
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Month three – spec it out
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Hand it over to design and build
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It wasn’t all bad
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But it wasn’t great either
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Worst of all, it ended with poor results
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And so to lean UX
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Lean UX is…
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Evolution, not a revolution
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A simpler process
Identify A problem
Choose your weapon
Get busy doing
Validate your work
Iterate
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An example
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Sega
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In three weeks
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A simpler process
Identify A problem
Choose your weapon
Get busy doing
Validate your work
Iterate
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React quickly, improve conversion and avoid wastage
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My UX golden rules