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A practioner’s view

Lean UX

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What is Lean UX?

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A not-so-lean story

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I’ve worked for all kinds of companies

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I used to follow a “Traditional methodology”

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I used to follow a “Traditional methodology”

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Month one – scope it out

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Month two – sketch it out

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Month three – spec it out

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Hand it over to design and build

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It wasn’t all bad

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But it wasn’t great either

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Worst of all, it ended with poor results

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And so to lean UX

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Lean UX is…

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Evolution, not a revolution

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A simpler process

Identify A problem

Choose your weapon

Get busy doing

Validate your work

Iterate

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An example

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Sega

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In three weeks

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A simpler process

Identify A problem

Choose your weapon

Get busy doing

Validate your work

Iterate

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React quickly, improve conversion and avoid wastage

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My UX golden rules