Download - Choosing channels
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Choosing Channels
How do I decide which social media channels make sense for my business?
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So many channels, not enough content!
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How do I know what to choose?
• Decide on Goals and Objectives
• Find the channel that FITS
• Figure out WHO is going to do WHAT
• Find Your Voice & Stick to It
• Put it on a calendar
• Rinse, Repeat & Review
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Goals vs. Objectives
• Goals – Larger visions• More Sales
• Bigger Email List
• Objectives – The Road map• Monthly Social Campaigns
• Online Advertising
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Having Goals = Destination
• Think about your reason to engage
• Measure based on ‘bottom-line value’
• Not number of likes, +1 or follows, but what matters for long term profitability ie. cost reduction, customer satisfaction, brand perception, increased attendance…
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What’s Old is Old
• Social Media does not equal direct sales (# of eyeballs)
• The impact is through
AMPLIFICATION!
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Viva La Difference
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Email DB vs Social DB
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• Conversation & Engagement
• Longer Life
• Visual & Written
• Event Promotion
• Demographic
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• FAST Response
• News!!
• Customer Service Expected
• Brand Following
• Events
• Short Life Span
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• B2B
• Groups
• Company Page
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• Longer Browse Time
• People Research to Buy
• Wishlists
• Visual: Food, Fashion, Jewelry, Inspirational
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Achieve Your Goals
• Make it relevant
• Focus on engagement & community
• Nurture Your Superfans!
• Plan campaigns that deliver value
• Prepare Ahead for problems
• Measure & Keep Improving
• BE CONSISTENT!
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Measure Goals
•Engagement• “Likes”
• Comments
• Votes
• Clicks
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Campaign Ideas
• Coupons, giveaways &
sweepstakes get highest #
of entries on average.
• Pick-Your-Fave, quizzes &
trivia get the most
shares = most earned
media for the brand.
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It’s OK to Get Personal!
• 82% of users that clicked on a
friend’s news feed post about a quiz
they’d taken went on to take the
quiz themselves.
5 Best Practices for Increasing Earned Media – Wildfire
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Tools to Run Campaigns• Use 3rd Party Apps
• Woobox
• Shortstack
• Constant Contact Social
Campaigns
• Online Quizzes/Surveys
• CTA on Photos
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Easy Social Campaigns
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Apps to Connect Channels: Pinvolve
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Measure Goals
•Earned Media (Trust)• Shares
• News Feed posts
• Invitations Sent
• Stories Created
• Mentions/Tags
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Measure Goals
•Leads (Not always direct sales)
• Opt-ins for Email List
• Conversions*
• Information Submissions(Photo uploads, ContactForms, Survey/Polls)
*Yes, it does happen especially with a FB Store or from Pinterest
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Tools to Automate
• Monitor
• Measure
• Manage
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Choose Your Mix
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Small group coaching for DIY
• Total Online Presence Program
• 8 coaching sessions or 12 month blueprint version• Complete online portal
• Video/audio
• eBooks
• Resources/action plans
• Real time updates
• Beginner/advanced options
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Let us help you!
Do you need help implementing or maintaining your Social Media?
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Social Media Management ($97 $77/month*)
Manage and measure your social networks including:• Set-up account• Create monthly social media campaigns• Manage up to two social profiles• Schedule messages and tweets• Analyze social media traffic• Provide social media campaign schedule
* Offer expires April 30, 2013
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If you’re interested in getting assistance with your Social Media Marketing, email ME at