Choosing Channels

How do I decide which social media channels make sense for my business?

So many channels, not enough content!

How do I know what to choose?

• Decide on Goals and Objectives

• Find the channel that FITS

• Figure out WHO is going to do WHAT

• Find Your Voice & Stick to It

• Put it on a calendar

• Rinse, Repeat & Review

Goals vs. Objectives

• Goals – Larger visions• More Sales

• Bigger Email List

• Objectives – The Road map• Monthly Social Campaigns

• Online Advertising

Having Goals = Destination

• Think about your reason to engage

• Measure based on ‘bottom-line value’

• Not number of likes, +1 or follows, but what matters for long term profitability ie. cost reduction, customer satisfaction, brand perception, increased attendance…

What’s Old is Old

• Social Media does not equal direct sales (# of eyeballs)

• The impact is through

AMPLIFICATION!

Viva La Difference

• Facebook

• Twitter

• LinkedIn

• Pinterest

Email DB vs Social DB

Facebook

• Conversation & Engagement

• Longer Life

• Visual & Written

• Event Promotion

• Demographic

Twitter

• FAST Response

• News!!

• Customer Service Expected

• Brand Following

• Events

• Short Life Span

LinkedIn

• B2B

• Groups

• Company Page

Pinterest

• Longer Browse Time

• People Research to Buy

• Wishlists

• Visual: Food, Fashion, Jewelry, Inspirational

Achieve Your Goals

• Make it relevant

• Focus on engagement & community

• Nurture Your Superfans!

• Plan campaigns that deliver value

• Prepare Ahead for problems

• Measure & Keep Improving

• BE CONSISTENT!

Measure Goals

•Engagement• “Likes”

• Comments

• Votes

• Clicks

Campaign Ideas

• Coupons, giveaways &

sweepstakes get highest #

of entries on average.

• Pick-Your-Fave, quizzes &

trivia get the most

shares = most earned

media for the brand.

It’s OK to Get Personal!

• 82% of users that clicked on a

friend’s news feed post about a quiz

they’d taken went on to take the

quiz themselves.

5 Best Practices for Increasing Earned Media – Wildfire

Tools to Run Campaigns• Use 3rd Party Apps

• Woobox

• Shortstack

• Constant Contact Social

Campaigns

• Online Quizzes/Surveys

• CTA on Photos

Easy Social Campaigns

Apps to Connect Channels: Pinvolve

Measure Goals

•Earned Media (Trust)• Shares

• News Feed posts

• Invitations Sent

• Stories Created

• Mentions/Tags

Measure Goals

•Leads (Not always direct sales)

• Opt-ins for Email List

• Conversions*

• Information Submissions(Photo uploads, ContactForms, Survey/Polls)

*Yes, it does happen especially with a FB Store or from Pinterest

Tools to Automate

• Monitor

• Measure

• Manage

Choose Your Mix

Small group coaching for DIY

• Total Online Presence Program

• 8 coaching sessions or 12 month blueprint version• Complete online portal

• Video/audio

• eBooks

• Resources/action plans

• Real time updates

• Beginner/advanced options

Questions? Your free ebook is ready.

Rosie Taylorwww.rosiemedia.comrtaylor@rosiemedia.com

954-667-9668

Let us help you!

Do you need help implementing or maintaining your Social Media?

Social Media Management ($97 $77/month*)

Manage and measure your social networks including:• Set-up account• Create monthly social media campaigns• Manage up to two social profiles• Schedule messages and tweets• Analyze social media traffic• Provide social media campaign schedule

* Offer expires April 30, 2013

If you’re interested in getting assistance with your Social Media Marketing, email ME at

nmullings@careermarketinginc.com