Download - Charity Brochure
The reward point for good!
Blue Dot provides money-‐can’t-‐buy rewards, unique job experiences & recogni>on on CVs for people suppor>ng any of 9,000 chari>es in the UK & 100,000 globally.
Founded by Chris Ward aKer he helped raise £480m as a Director for Comic Relief and the legacy of the 2010 FIFA World Cup, and then found shoppers in his local WesSield Centre had spent £870m in the same period.
Through Blue Dot, chari>es can engage more volunteers & donors, and reward their supporters.
Blue Dots are reward points for doing good
About Blue Dot www.bluedotworld.com
Individuals Chari.es
Businesses
Engage, incen.vise & reward supporters & promote their charity
Sell Blue Dots to businesses, amplify exis.ng links & create new partnerships
Reward supporters with money-‐can’t-‐buy offers, career
experiences & recogni.on on CVs
Chari>es use it to…
2. Reward
It works in 5 easy steps
1. Engage
4. Socialise
5. Record
YOUR CHARITY
3.Recognise
Who are you looking at?
1. Engage… exis>ng & new supporters
Take part in our Volunteering Day and win >ckets to Noel’s UK Arena Tour!
Sign-‐up here:
Raise £500 for Marie Curie by Christmas and we’ll give
you 10 Blue Dots:?
You can exchange them for Strictly Come Dancing >ckets, signed CDs or just some great magazines:
Blue Dot is the new social currency for people who do good. Sign-‐up for the Kilimanjaro and get another 10 Dots.
Give £5 a month to Help for Heroes and win a signed
England Shirt…
Go to bluedotworld.com/helpfor heroes for more informa>on
Use the money-‐can’t buy celebrity rewards and work experiences that will best incen>vise your audience
A tailored thank-‐you message
2. Reward… with offers in the Blue Dot Store
And user shares on social networks:
Choose a reward from the store
3. Recognise… all good ac>ons on their ‘Good CV’
And user shares on social networks:
Include your logo, links and Twieer handle
I got 5 Blue Dots by volunteering for @charity
I got 5 Blue Dots by dona>ng £5 to @charity hep://your website
Charity Twieer handles, hashtags & links are shared
4. Socialise… every single ac>on through Facebook & Twieer
+
Improve campaign performance Use our newsleeer and social networks to con>nue the conversa>on
• Who par>cipated
• What mo>vated them
• They record their ac>ons
5. Record… analy>cs for on-‐going, personalised communica>on
5 ways for chari>es to use Blue Dot
Give out Blue Dots 2
Sell Blue Dots to businesses 3
1 Engage supporters using Blue Dot website
5
4 Create a branded Blue Dot page
Use Blue Dot World Agency Services
Engage supporters using Blue Dot website 1
Receive 1 Dot for every £1 donated via bluedotworld.com
Receive 1 Dot for ‘liking’ non-‐profit Facebook pages
• Blue Dots are given for dona>ons, volunteering & ‘liking’ non-‐profit Facebook pages at www.bluedotworld.com.
• Publicise via your website, Facebook & twieer feeds & e-‐mail communica>ons, how your supporters can get rewards by suppor>ng your charity at bluedotworld.com
• 72 chari>es have already received dona>ons via Blue Dot’s website
• Volunteering programmes
• Donors
• Fundraisers
• Challenge events
• Event sponsorship
• Payroll giving
+ = • More supporters engaged
• Supporters rewarded & recognised
• Thousands of posi>ve social men>ons
• Data to improve your campaigns
Give out Blue Dots 2
Your exis>ng campaigns Blue Dot Increased support
Quick and easy to get started:
• Easily distribute Blue Dots using e-‐voucher codes that can be emailed or embedded in a website • Any good ac>on can be rewarded -‐ agree with Blue Dot the ac>ons and number of Dots for each. We have a
standard structure for each ac>on
• Businesses buy & sponsor Blue Dots as part of cause related marke>ng
• Use Blue Dots to amplify an exis>ng partnership or help create new partnerships
Sell Blue Dots to businesses 3
I got 5 Blue Dots by working with @business & volunteering for @charity
I got 5 Blue Dots by volunteering with @business to support @charity hep://your website
Twieer handles, hashtags & links are shared Include business in Good Account
I volunteered with @business to support @charity
Create a branded Blue Dot page 4
Get a branded page just for you
• Add your own offers
• Your own logos & info
• Live stream locked to your charity ac>vity
• Embed your facebook page and ‘like’ bueon
‘Lock’ the site to your charity
Exper>se in commercial partnerships, social media, campaigning & communica>ons to provide online, media, marke>ng, adver>sing & design services
Use Blue Dot World Agency Services 5
Create a cause marke>ng campaign with Blue Dot
Gemng started / pilot a Blue Dot scheme
Tell your supporters they can support you and get Dots already on our site
Give out Dots: to volunteers or fundraisers for specific ac>vi>es
Corporate partnerships: use Blue Dots to enhance an exis>ng or help establish a new corporate partnership
It’s quick and easy to get started using Blue Dots. They can be used to incen>vise / reward / promote any good ac>ons your supporters do
There’s lots of possibili>es, but here’s a few ideas:
Get in touch to talk through the different ways Blue Dot can help you.
www.bluedotworld.com
Blue Dot World Ltd. 5th Floor, 52 Horseferry Road, London SW1P 2AF
Chris Ward [email protected] +447932 746 591
Jon Stephens [email protected] +447799 470 596
Find out more about using Blue Dot to harness the power of big brands and celebri>es
Contacts About Blue Dot
• Media coverage – BBC Radio 2, BBC Radio London, The Guardian, Financial Times, Huffington Post, Third Sector, Marke>ng Week, Money Week, Music Week
• Awarded a grant from the NESTA Innova>on in Giving Fund
• Contracted by the UK Government Cabinet Office
• Recognised by HMRC
