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8/19/2019 Case Study the Futures Unwritten
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In Company Upper-intermediate - Second Edition Answer Key: Case Study
The future’s unwritten
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E"
a Royal Dutch Shell / very successful / long term
b 1 Sociological change: e.g. the impact of longer life expectancies and an ageingpopulation;
2 echnological development: e.g. advances in biotech and virtual
reality;
! "conomic climate: e.g. interpreting the cycle of boom and recession
and the international flo# of capital;
$ %olitical factors: e.g. regulations& taxes& #hich party is going to get
elected& environmental pressure groups and terrorist threats.
c Something that could either revolutioni'e or destroy a client(s business& e.g. acure for cancer.
Page 127
Ex 5
)hat is their tas*+ o produce an industry report.
%referred length+ 2,, #ords
-ny constraints+ othing dull
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