8/19/2019 Case Study the Futures Unwritten

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In Company Upper-intermediate - Second Edition Answer Key: Case Study

The future’s unwritten

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a Royal Dutch Shell / very successful / long term

b 1 Sociological change: e.g. the impact of longer life expectancies and an ageingpopulation;

2 echnological development: e.g. advances in biotech and virtual

reality;

! "conomic climate: e.g. interpreting the cycle of boom and recession

and the international flo# of capital;

$ %olitical factors: e.g. regulations& taxes& #hich party is going to get

elected& environmental pressure groups and terrorist threats.

c Something that could either revolutioni'e or destroy a client(s business& e.g. acure for cancer.

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Ex 5

)hat is their tas*+ o produce an industry report.

%referred length+ 2,, #ords

-ny constraints+ othing dull

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