RPO Spotlight: Emergence of Africa
Greg Cardenas
President & COO
Armada Human Capital
Greg’s Introduction
• 20 years progressive HR experience with emphasis on Recruiting and Technology
– 50/50 corporate vs outsourcing service provider
• First to implement Recruitsoft globally (aka: Taleo at HP)
• First to obtain a patent on a recruiting process (aka: LiveRecruiting)
• First Global Recruiting CoE Leader at Convergys
– Developed the first and largest global RPO service delivery model
• Specialized in delivering RPO from new emerging markets
– As in anywhere excluding India, China, Brazil, Philippines, Mexico
• Creator of worlds first Web 2.0 enabled ATS entirely run on mobile devices
– Launching soon!
Agenda
1. Africa 101
2. Business in Africa
3. Outsourcing to Africa
4. African RPO Industry
5. 2012 and beyond
6. Questions & Answers
AFRICA 101 The basics
Poll Question 1
• What is the first thing you think of when you think of Africa?
– Wild animals
– Desert or jungle
– ‘Arab Spring’
– Something else
What do you think of Africa?
Did anyone think of this?
Interesting Facts about Africa
Population of Nigeria (most populous country in Africa)
162 million people
That is slightly more than half the population of USA!
Population of Cairo (most populous city in Africa)
Approximately 16 million people in metropolitan area
That is equal to 2 New Yorks!
Most popular country to visit is Egypt
Followed by South Africa
Other top tourism countries in Africa include; Kenya, Tanzania, Mozambique, Gambia, Senegal, Morroco, Tunisia
2100 to 3000+ languages
That is 2-3 times more than in Asia!
Poll Question 2
• How many countries are in mainland Africa?
– 27
– 32
– 47
– 54
True Size of Africa
Bigger landmass than:
United States
China
India
Mexico
Peru
France
Spain
Papua New Guinea
Sweden
Japan
Germany
Norway
Italy
New Zealand
United Kingdom
Nepal
Bangladesh
Greece
…combined!
BUSINESS IN AFRICA The economics
Who is Investing BIG in Africa?
Courtesy CNN August 2011
Trade Increased with US & EU
Courtesy CNN August 2011
What is Driving the Trade?
EXPORTS
• Palm oil
• Gold and diamonds
• Oil
• Cocoa
• Timber
• Precious metals
IMPORTS
• Machinery and equipment
• Chemicals
• Petroleum products
• Scientific instruments
• Foodstuffs
• Medicine
Foreign Direct Investment - FDI
Courtesy beyondbrics.com December 2010
Poll Question 3
• What’s your interest in Africa?
– Thinking about RPO as a possible client
– Thinking about RPO as a possible service provider
– Research
– In general an interesting topic
OUTSOUCING TO AFRICA All roads lead here
Why is Africa Better Suited? Y
early S
ala
ry C
ost
in U
S D
olla
rs
LABOR COSTS
Courtesy kpoexperts.com
Kenyan Example
Why is Africa Better Suited?
LANGUAGES SUPPORTED
Why is Africa Better Suited?
Why is Africa Better Suited?
KenCall Example
http://www.youtube.com/watch?v=IPOEfolqc4Y
AFRICAN RPO INDUSTRY Emerging market
Recruiting Service Providers
• Armada
• Kelly
• Adecco
• Manpower
• Aon/Hewitt
• IBM
• PWC
• Alexander Mann
…and many more, however most providers are not offering full-service RPO
but rather limited services and only supporting a few regional countries.
Armada Difference
Support domestic and foreign clients
Provide all full-service RPO & HRO solutions
Expand footprint to cover 90% of the continent
Partner with competitors to round-out their service offerings and penetrate more countries
Introduce our new “made in Africa” ATS which is easy to use, can be implemented in a few hours, social media enabled, and very affordable
Interesting Fact: Taleo does not offer any direct phone support to countries in Africa. Incoming calls not allowed!
Recruiting Process Outsourcing Services Offered:
Sourcing
Resume/CV Scanning &
Parsing
Candidate/Applicant Surveys
Executive Search
Employment Branding
Applicant Tracking Systems
Staff Leasing
Assessment & Selection
Applicant Screening
Interview Scheduling
Interviewing
Offer Letter Management
Background Checks
Reference Checks
Management Reports
Candidate Support Hotline
Recruiting Systems
Implementation
Career Fairs & Events
College/University Relations
Social Media Campaigns
Recruitment Training
Candidate Relationship
Management
Job Posting
Recruitment Marketing &
Advertising
Job Descriptions
Manpower planning
Strategy Development
Recruitment Advertising
Special Projects
Armada “Full-service” RPO
Your leading one-stop HR services provider in Africa
HR Information Systems &
IT
Performance Management
Absence Management
Document Management
Talent Management
Vendor Management
Compliance
Learning & Development
Succession Planning
Program Management
Onboarding
Global Mobility & Relocation
Start-up HR Support Services
Candidate Travel
Management
Vendor Management
Health & Benefits
Payroll
Time & Attendance
Total Rewards
Expenses Management
Compensation
Compensation Survey
Management
Compensation Analysis
Salary Structures
Global Compensation
Surveys
Executive Pay
Employee Surveys
Management Consulting
Armada HRO
2012 AND BEYOND The beginning of the paradigm shift
Recruiting Predictions for 2012
Kevin Wheeler, ERE.net
1. Internal Recruiting Goes Mainstream
2. Social Goes Mobile
3. Just-in-time Sourcing and Recruiting
4. Continued Rise of Contingent Workers
5. The Beginning of Applied Analytics
Greg Cardenas, Armada HC
1. Social media will overtake job boards as primary sourcing channel
2. PC based ATS is dead
3. Demand for back-office RPO support will surge
4. Online video-on-demand resumes & CVs emerge
5. Resume/CV standardized globally
Courtesy ere.net January 4, 2012
90% of active job seekers use social media at at least once a week.
48% of active job seekers agree that interacting with a company via
social media gives them a stronger connection to the company
brand.
80% of passive job seekers use social media at least once a week.
52% of passive job seekers agree that interacting with a company via
social media gives them a stronger connection to that company's
brand.
Companies hiring though social media:
Outsourcing Your Social Media Campaigns is Smart
New applicant tracking system (ATS) Simple to use
Affordable for any size organization
Integrated with social media (Web 2.0)
Import resumes
Real-time reporting
Career portal
Must have for managing all your recruiting activities
Easy to administer and get started right away
Establish as many internal and external candidate networks
Armada Recruiter “The Social Media Recruiting Killer App”
Armada Recruiter Launching January 30, 2012!
Thank You
Greg Cardenas President & COO
Armada Human Capital
Nairobi, Kenya
Email: [email protected]
Skype: greg.cardenas
Phone: +254-20-397-2222
Chicago 203 North La Salle Chicago, IL 60601 United States of America Tel: 312-346-2030 Fax: 312-346-9603
Nairobi Purshottam Place, 4th Floor P.O. Box 66217-00800 Nairobi, Kenya Tel: +254-20-360-1000 Fax: +254-20-360-1100
Johannesburg Old Trafford 4, 3rd Floor Cnr Boundary & Carse O Gowrie Rd Isle of Houghton, 2041 Johannesburg, South Africa Tel: +011-484-5005 Fax: +011-484-5004