Download - Capturing your audience with a good headline
Lynette Lim
CAPTURING YOUR AUDIENCE WITH A GOOD
HEADLINE
- It is the first thing your readers see- It determines if your reader will click on the link
- It draws in the ‘out-of-curiosity’ eyeballs
WHY IS IT IMPORTANT TO HAVE A GOOD HEADLINE?
WHAT MAKES A GOOD BLOG HEADLINE?
- Snappy (Rhyme, alliteration)- Provides answers I want
- Makes me want to find out more about a topic- Makes me want to share it with my friends
WHAT MAKES A GOOD HEADLINE?
TIPS FOR WRITING GOOD HEADLINES
GOLDEN RULE:Always write your headline first before tackling the
body text
- Everyone that reads your text was first captured by your headline
- Helps you to remain focused on the topic/question- Helps with the editing process
- Keeps the blog post sharp
WRITE YOUR HEADLINE FIRST!
- Keep it short and snappy
- Ask your reader a question that they wouldn’t normally ask but may be curious to know the answer
- Answer a question that your reader may be asking
- Teach your reader to do something
TIPS FOR A GOOD HEADLINE
- Make your reader think about things from a different perspective
- Write something unbelievable
- Use numbers
- Best and worst
TIPS FOR A GOOD HEADLINE
THANK YOU!