Lynette Lim

CAPTURING YOUR AUDIENCE WITH A GOOD

HEADLINE

- It is the first thing your readers see- It determines if your reader will click on the link

- It draws in the ‘out-of-curiosity’ eyeballs

WHY IS IT IMPORTANT TO HAVE A GOOD HEADLINE?

WHAT MAKES A GOOD BLOG HEADLINE?

- Snappy (Rhyme, alliteration)- Provides answers I want

- Makes me want to find out more about a topic- Makes me want to share it with my friends

WHAT MAKES A GOOD HEADLINE?

TIPS FOR WRITING GOOD HEADLINES

GOLDEN RULE:Always write your headline first before tackling the

body text

- Everyone that reads your text was first captured by your headline

- Helps you to remain focused on the topic/question- Helps with the editing process

- Keeps the blog post sharp

WRITE YOUR HEADLINE FIRST!

- Keep it short and snappy

- Ask your reader a question that they wouldn’t normally ask but may be curious to know the answer

- Answer a question that your reader may be asking

- Teach your reader to do something

TIPS FOR A GOOD HEADLINE

- Make your reader think about things from a different perspective

- Write something unbelievable

- Use numbers

- Best and worst

TIPS FOR A GOOD HEADLINE

THANK YOU!