Download - BUSINESS PLAN.pptx
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BUSINESS PLAN ORGANIC FRUITS AND VEGETABLES
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Presented by
GREESHMA HUSSAMKAVINNAGARAJANSRITEJA
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PROBLEM IDENTIFICATION• In 2014, the Environmental
Working Group released an updated report that identified foods in the conventional, non-organic food supply that contained the highest number of pesticide residues.• Apples, Strawberries, Grapes,
Celery, Peaches, Spinach, Sweet bell peppers, Nectarines-imported, Cucumbers, Cherry, Tomatoes, Snap peas, Potatoes
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IDEA GENERATION• Selling of organic fruits and vegetables directly to the
customer from farmers.• Means of communication between customer and
farmer : Mobile App, sms, website(optional)
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REQUIREMENTS • Min 10 acres of agricultural land and farmers who
cultivate various fruits and vegetables.• A warehouse near to urban areas which has
refrigerators to store the produce.• Vehicle for transportation of goods.• Mobile app to interface between customers and
supplier.
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PRODUCTPESTICIDES
HEALTHY AND HYGEINIC ORGANIC CONVENIENT AND
PROMPT DELIVERY VALUE FOR MONEY EASY WAY OF ORDERING
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PROCESS
FARMERSWAREHOUSE
REFREGERATOR
CUSTOMERS
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PROMOTERS• FARMERS
• FOUNDERS
• MOBILE APP ADS AND OTHER SOCIAL PROMOTIONS
• SUPPORT FROM HEALTH AND WELFARE ORGANIZATIONS
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CAPITAL REQUIREDInitial capital :• Capital to design the app• Capital for the warehouse setup• Capital for labor(farmers)
• Profit margin: 40% of actual production cost• Out of that 10% shared to farmers• So 30% for the company.
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