BUSINESS PLAN ORGANIC FRUITS AND VEGETABLES

Presented by

GREESHMA HUSSAMKAVINNAGARAJANSRITEJA

PROBLEM IDENTIFICATION• In 2014, the Environmental

Working Group released an updated report that identified foods in the conventional, non-organic food supply that contained the highest number of pesticide residues.• Apples, Strawberries, Grapes,

Celery, Peaches, Spinach, Sweet bell peppers, Nectarines-imported, Cucumbers, Cherry, Tomatoes, Snap peas, Potatoes

IDEA GENERATION• Selling of organic fruits and vegetables directly to the

customer from farmers.• Means of communication between customer and

farmer : Mobile App, sms, website(optional)

REQUIREMENTS • Min 10 acres of agricultural land and farmers who

cultivate various fruits and vegetables.• A warehouse near to urban areas which has

refrigerators to store the produce.• Vehicle for transportation of goods.• Mobile app to interface between customers and

supplier.

PRODUCTPESTICIDES

HEALTHY AND HYGEINIC ORGANIC CONVENIENT AND

PROMPT DELIVERY VALUE FOR MONEY EASY WAY OF ORDERING

PROCESS

FARMERSWAREHOUSE

REFREGERATOR

CUSTOMERS

PROMOTERS• FARMERS

• FOUNDERS

• MOBILE APP ADS AND OTHER SOCIAL PROMOTIONS

• SUPPORT FROM HEALTH AND WELFARE ORGANIZATIONS

CAPITAL REQUIREDInitial capital :• Capital to design the app• Capital for the warehouse setup• Capital for labor(farmers)

• Profit margin: 40% of actual production cost• Out of that 10% shared to farmers• So 30% for the company.