Basavara.com Online House Renter Compnay
Information Systems
Transforming into Business
Model
DEPARTMENT OF Business
Administration
SUBMITTED TO:
Bushra Humyra Esha SUBMITTED BY
Abdullah Al Maruf 113-11-2295 Nahid Jahan Tondra 133-11-3488
Israt Khodokar Raka 141-11-3600 Arif Shahriar 132-11-122
Sohana Akter 131-11-3183
Basavara.com
Online Home Renter Company
Abstract
The business model concept is becoming increasingly popular within
Information Systems, management and strategy literature in an organization
level. It is used within many fields of research, including both traditional
strategy theory and in the emergent body of literature on e-business. However,
starting new business and innovative initiatives every decision makers have
considered business model as their ideal path. A business model is a concise
description of how a company will generate sales and earn a profit -- the
company’s formula for success. The model is included in the company’s
business plan. An entrepreneur should be able to clearly explain the company’s
model in a few sentences. Investors regard the business model as one of the
most critical factors in their judgment of whether a company will succeed. The
business model describes how the company is positioned within its industry's
value chain, and how it organizes its relations with its suppliers, clients, and
partners in order to generate profits. In a business model elements are correlated
for making profit of the company whereas information systems evolve these
components more efficient way, especially in present era reaching customer and
get touch with theirs demands information systems brings a lot of positive
change than earlier time.
Executive Summary
Basavara.com is web based home rent for owner/renter online business
company. Basavara.com was formed in July 2015 of Tollabag, Dhanmondi-
1207, Dhaka by highly knowledgeable and experience team of five students in
response to what they believe to be an attractive online home rent business
opportunity created by the following conditions…
Internet has vast arena to serve every people’s complex life cycle into a
simple life rather than manual demand.
Present situation of using online business has increasing day by day
which makes decreasing lead time than any other traditional business.
Online business increasing gradually but maximum initiative falls for
lack of proper vision where we have taken our vision in different level,
different customer and demands are different.
Innovative online business through Information Systems and organized it
in a manner way.
Basavara.com proposes to provide a facility where large online company or
bricks and clicks companies and locally individual could hold home rent, house
fare plus or newspaper home rent agencies or locally published on the wall.
Basavara.com would coordinate all areas to customer who seeks a house for
rent in their own choice and price demand in Dhaka City (Primarily) and so on
for the clients at substantial savings in time, effort and money. All aspects of
renal affairs would be subcontracted at various price ranges along with both
parties respectively house owner and customer.
Basavara.com’s target market will be mainly students, bachelors and family in
Dhaka city. Our marketing plan will include advertisements in locally and
sports news zone of the reputed newspaper along with this our huge range of
house owner networks helps us to get each of the customer. The size of the
market we are targeting is increasing with the rapid growth of Dhaka. Potential
individual clients will be from the bachelors and students, which compose a
high percentage of the rental information in our serving area. Because of the
complexity and lack of information on this industry trends at this time, it is
difficult to estimate sales volume. Each functions depend on the person or their
demand variation of what types of house or room they were seeking or how
many price range they are preferred to get in a new house. Besides house owner
has some specific demands regarding customer because of security and risk of
taking responsibility of tenant. Our large number of information about house,
home or flat is key resource and strong point by using of information systems,
monitoring it more viable so that we can anticipate 100% market share
regarding this arena of business because only we make and starts it as market
niche.
We will offer flexible price and commission based price by providing proper
house or room as per customer demands through online which makes us more
advantage as innovative business initiatives. Our client will be able to select a
room or house visual picture, price range, area of house even home district of
house owner which helps them to take decision whether they will take it or
avoid away.
Because of varied types of services offered by our company and as new
enterprise online business gross margin may fluctuate in primary stage between
20 and 30 percentage depending upon the time involved in providing a
particular service and proper information besides customer trust side by side
house owners expectation about customers are also key points for influencing
our income. During night customer can also find their expected room or house
in our website. Emergency time can arise anyone in any time here we also
provide some address near of their where they can stay or leave in that place
after certain time later but that would also be our one of price feature service.
Team
Name Position Educational
Qualificatio
n & Work
Experience
Mobile Email
Abdullah Al Maruf CEO BBA/ 3
years
01916626446 arno.ban@
gmail.com
Nahid Jahan Tondra Director of
Accounts
and Finance
BBA/ 1
years
01684083368
njtondra@
diu.edu.bd
Israt Khodokar Raka Director as
Operation
and
Customer
Relationship
BBA/ 1
years
01680427922 raka.3600
@
diu.edu.bd
Arif Shahriar Director of
IT
Department
BBA/ 6
months
01750022160 shahriarash
u@
yahoo.com
Sohana Akter Director of
Supply
Chain
Management
BBA/ 6
months
01953598548
sohana-
3183@
diu.edu.bd
Team Basavara.com formed 5 key and predominant person where all are vaery
known to each other and have faith to mates besides we are young and
energetic, we are those person who are founded such a different level online
business. Because we faced it and have experienced how suffers to get a new
house or room for family or bachelors especially in a student stage where
maximum students comes Dhaka from remote distance. In maximum cases they
don’t have any relative who can support them at emergency moment.
Every members of our teams lives different arrears in Dhaka city that’s why it is
more easier to us to collect information and keep update through modern
information systems.
Target Customer. Issue/pain point
Our customers get us touch with through online in a particular domain name
website where we only facilitate home seeker people for rents in Dhaka City. A
huge number students stay Dhaka for education purpose but scarcity of house
and lack of proper allocation of these limited house make them maximum time
in trouble situation. It’s an awkward moment for every students seeking rental
home and spending on it more than study make hamper in their students life.
Family members are also seeking safe and security house to live peacefully with
fare price at comfortable zone. In that fact they give importance near children
school and office or business places.
In website every customer can get visual picture of house/room, price rate,
numbers of rooms, kitchen facility, bathroom quantity, balcony condition etc.
even customer would know home district of house owner. They can register in
our website in free of cost and they need proper legal information by that house
owner can also check out who are going to their next tenant.
Issues:
For House Owner view
Better client as per their required
Customer variation bachelors/family
Psychological assurance of customer and their details information
For Customer view
House visual picture
House location, number of rooms, bathrooms. Kitchen etc
Information about rent rate, gas, electricity, security etc
Internet facility
Market size/opportunity
The market size for the city of Dhaka is estimated to be 50 lakhs per year
primarily. The figure represents combination of both family and bachelors
customer. Though number of students and bachelors more than our estimation
in Dhaka city but we have consider a certain amount from them because of
public students and govt. employee’s families. But this market size is estimated
to increase by 10 percent per year. Of this market, one third is estimated to be
direct consultation while two-third is estimated to be facility rental. Since we
will provide information after getting registration freely in the website primarily
and later on we will change this free facility into paid registration system. After
choosing a house or room customer only can communicate with us to get rent to
their expected room/house and total agreement between customer and house
owner can be accomplish only giving charge a certain amount of money.
Searching website and click on advertisement is also a source of our income
while 25% rate of one month rent rate will be our charge at a time for one
customer or family. We will collect money from house owner as our contract
with them and let them assurance safety and security about renter for 1 year.
Competition
Our competition is limited. No one provides such facility in the country except
us. Our only competitors are house owner own self by provide TO-Let hanging
on wall but gradually this culture is fade away while development of
information technology and demand of easier and comfortable life.
Service
We are service based company. Our main area to get touch with customer is
online based and website login. We provide 24 hours emergency renter related
facility and ensured maximum level satisfaction quality and proper information.
Our automated server and website can track and find out what customer want to.
Searching as per their demand we can bring best location house address which
reduce a lot of pressure and risk situation of human life. We also provide
guideline pdf book from website and our representative for help to get accurate
house address appropriately.
SWOT Analysis
The following SWOT Analysis captures the key strengths and weaknesses of
Basavara.com and identifies the opportunities and threats...
Strengths...
The in-Deep knowledge and insigths of the founders
High credible and a sound value system
Both prospects customer and House owner oriented
First mover company at the house rent zone
Strong Information Systems technology which storage huge information
Weaknesses
Low capital base
Lack of experience of house renter arena
Only short range of service (Dhaka City only)
Opportunities
Huge number of customers registration
Can be a model for upcoming new company
Growing pressure on financial investment agencies for accountability and
effective and efficient delivery.
Threats
Upcming new big companies
Political pressure on house owner
Experienced employee can establish by knowing information differently
Basavara.com
website
Search Options
(Dhanmondi,
Bachelor)
House Picture
Road Name Customer
Positioning
Basavara.com will position itself as an ethical, social support, competent and
compassionate development management facilitator. It would like to be known
for its:
Creative learning approcah
Integrity
Reliability and responsiveness as a partner
Marketing Program
Pricing: Basavara.com will offer free registration on it’s website, It only pay
charge after choose any house or room 25% of it’s one month rate at a time.
Distribution: The distribution will aim at providing convenient access to client
with our company through phone or live chat by using Altra Visual Chat
Systems.
Promotion: Personal selling comission and promoting 10 persons for a
particular registared customer. Other cost efficient poromotion will be used. The
internet, social media and tv commercial wiil also be leveraged.
Service/Product: Our service will 24 hours and we can provide in emergency
moment for customer.
Financial Data
Profit and Loss forecast:
Assumptions- Basavara.com will only collect charge after choosing any house
or rent. Rate defined is 25% of one month rent rate and that’s only for onetime.
Risks and Sensitivity: We have taken into consideration seasonal trends and
forecasted accordingly. We have tried to reduce sesonal loss of revenue and
smooth cash flows during nonseasonal periods.
Capital Collection
We collects our total capital near 20, 00, 000 taka where 10, 00, 000 were
collected from personal from all director and another 10,00,000 were collects
from bank as company loan.
