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Forretningsmodellering
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Dagens agenda• Oppgave: Beskriv din forretningsmodell • Gjennomgang: Lean Canvas • Oppgave: Lag et Lean Canvas
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“En forretningsmodell er en historie om hvordan en organisasjon skaper, leverer og høster verdi”
- Saul Kaplan, The Business Model Innovation Factory
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Beskriv din forretningsmodell• Kategoriser din
foretningsmodell som én av de tre arketypene • Identifiser din
monetiserbare nøkkelaktivitet • Sett en verdi på
nøkkelaktiviteten
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Lean Canvas
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Problem Solution Unfair Advantage
Key Metrics Channels
Revenue StreamsCost Structure
CustomerSegments
UniqueValueProposition
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Forretningsmodellen er produktet
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Problem Solution Unfair Advantage
Key Metrics Channels
Revenue StreamsCost Structure
CustomerSegments
UniqueValueProposition
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Lean Canvas Roadmap
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Problem Solution Unfair Advantage
Key Metrics Channels
Revenue StreamsCost Structure
CustomerSegments
UniqueValueProposition
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Hva er de største problemene du skal løse?
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Artwork courtesy of Playing Lean
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Hvem skal kundene dine være?
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+ EARLY ADOPTERS
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Hvilken unik verdi kan du tilby?
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Hva er den viktigste funksjonaliteten?
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Med hvilke kanaler skal du nå ut til kundene?
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Hvordan skal du tjene penger?
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Hva de viktigste måltallene?
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KEY METRICS
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Har du en urettferdig fordel?
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Fyll inn et Lean Canvas• Document your plan A • Identify the riskiest parts of
your plan • Systematically test your
plan
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Til neste forelesning• Module 2: Business Modelling
• Lesson 4: Fermi Estimation • Module 3: Validation Strategy
• Alle 8 leksjonene
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