bus 272 verdiskapende idéutvikling - lean startup 4. forelesning
TRANSCRIPT
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Problem/Solution Fit
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“There is nothing so useless as doing efficiently that which should not be done at all.”
- Peter Drucker
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Dagens agenda• Forelesning: Problemintervju • Oppgave: Lag og gjennomfør et problemintervju
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Problemintervju
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Problem + Kundesegment = Sant
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Problem Solution Unfair Advantage
Key Metrics Channels
Revenue StreamsCost Structure
CustomerSegments
UniqueValueProposition
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Problem + Kundesegment = Sant
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Problem CustomerSegments
Existingalternatives
EarlyAdopters
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Problem + Kundesegment = Sant
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Problem CustomerSegments
Existingalternatives
EarlyAdopters
Hvem er kunden?
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Problem + Kundesegment = Sant
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Problem CustomerSegments
Existingalternatives
EarlyAdopters
Hvem er kunden?
Hvordan skal dufinne de første kundene?
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Problem + Kundesegment = Sant
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Problem CustomerSegments
Existingalternatives
EarlyAdopters
Hvem er kunden?
Hvordan skal dufinne de første kundene?
Hva er de tre største
problemene?
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Problem + Kundesegment = Sant
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Problem CustomerSegments
Existingalternatives
EarlyAdopters
Hvem er kunden?
Hvordan skal dufinne de første kundene?
Hva er de tre største
problemene?
Hvordan løses problemene i dag?
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Intervjuet i deler
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Ønsk velkommen
Sjekk demografi
Fortell historien
Ranger problemer
Utforsk kundens verden
Avslutt med forespørsel
Dokumenter resultater
2 min
2 min
2 min
4 min
15 min
2 min
5 min
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Sjekk demografi
Intervjuet i deler
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Identifiser “early adopters”
Ønsk velkommen
Fortell historien
Ranger problemer
Utforsk kundens verden
Avslutt med forespørsel
Dokumenter resultater
2 min
2 min
2 min
4 min
15 min
2 min
5 min
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Intervjuet i deler
14
Ønsk velkommen
Sjekk demografi
Fortell historien
Ranger problemer
Utforsk kundens verden
Avslutt med forespørsel
Dokumenter resultater
Test problemene
2 min
2 min
2 min
4 min
15 min
2 min
5 min
Identifiser “early adopters”
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Intervjuet i deler
15
Ønsk velkommen
Sjekk demografi
Fortell historien
Ranger problemer
Utforsk kundens verden
Avslutt med forespørsel
Dokumenter resultater
Test problemene
2 min
2 min
2 min
4 min
15 min
2 min
5 min
Identifiser kundesegmenter
og “early adopters”
Utforsk eksisterende
alternativer
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Lag og gjennomfør et problemintervju
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Til neste forelesning• Module 4: Problem/Solution Fit
• Lesson 9: Solution Design • Lesson 10: What is a MVP? • Lesson 11: Types of MVP • Lesson 12: Assemble the offer • Lesson 13: The Science of How Customers Buy Anything • Lesson 14: Delivering the Offe • Lesson 15: Delivering a Mafia Offer • Lesson 16: Wrap-up
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