Download - Building Marketplaces
Building Marketplaces
Fabrice Grinda
1Fabrice Grinda www.fabricegrinda.com
2Fabrice Grinda www.fabricegrinda.com
3Fabrice Grinda www.fabricegrinda.com
4Fabrice Grinda www.fabricegrinda.com
Horizontal ListingVertical
Transactional
End-to-End Vertical
TransactionalVertical Listing
5Fabrice Grinda www.fabricegrinda.com
The Evolution of Marketplaces:Delivering more Value
High Average Order ValueHigh Frequency6Fabrice Grinda www.fabricegrinda.com
Two Different and Effective Strategies
AOV: $25,000Frequency: 1-2
AOV: $10Frequency: up to 1,000+
7Fabrice Grinda www.fabricegrinda.com
Two Different and Effective Strategies
8Fabrice Grinda www.fabricegrinda.com
Vertical Marketplaces Should Offer Features Horizontals can’t Match
9Fabrice Grinda www.fabricegrinda.com
Vertical Marketplaces Should Offer Features Horizontals can’t Match
10Fabrice Grinda www.fabricegrinda.com
Buyer-picks
Seller-picksDouble Commit
Types of Marketplaces:
Source: acrowdedspace.com
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Fabrice Grinda www.fabricegrinda.comSource: acrowdedspace.com
Marketplace Dynamics by Marketplace Category
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Fabrice Grinda www.fabricegrinda.com
How to Hack Liquidity: Provide Value to the Supply Side!
13Fabrice Grinda www.fabricegrinda.com
Or Just List them Without Permission!
14Fabrice Grinda www.fabricegrinda.com
Educating your Suppliers is Important!