building marketplaces
TRANSCRIPT
Horizontal ListingVertical
Transactional
End-to-End Vertical
TransactionalVertical Listing
5Fabrice Grinda www.fabricegrinda.com
The Evolution of Marketplaces:Delivering more Value
High Average Order ValueHigh Frequency
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Two Different and Effective Strategies
AOV: $25,000Frequency: 1-2
AOV: $10Frequency: up to 1,000+
7Fabrice Grinda www.fabricegrinda.com
Two Different and Effective Strategies
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Vertical Marketplaces Should Offer Features Horizontals can’t Match
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Vertical Marketplaces Should Offer Features Horizontals can’t Match
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Buyer-picks Seller-picksDouble Commit
Types of Marketplaces:
Source: acrowdedspace.com
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Fabrice Grinda www.fabricegrinda.com
Source: acrowdedspace.com
Marketplace Dynamics by Marketplace Category