Building Border-Less BrandRe Thinking Innovation

Brand-Friend from School

“Brand is not new”

Global Brands

Innovation

1. Solution devising Customers unmet needs

“The World is Flat”

Challenges

1. Linking Product to Customer

2. Communication Challenges

3. Un-kept Promises4. Negative Publicity5. Counter-feit products

Nitika Garg& Alok Mahajan

Thank You

Chocolates on the pillows are not enough

Rethinking innovation