About AdStage
@adstage
CEO & Co-founder of AdStage, @sahilio Was Co-founder & CMO of Trigger.io @ 20, Aol @ 19, Yahoo! @ 17, High School & College dropout.
Sahil Jain
RAISED AdStage All-In-One Ad Platform Build, deploy & manage ad campaigns across Google, Bing, Facebook, Twitter & LinkedIn.
Today’s Agenda1. The Power of Social Ads
2. Core Ad Targeting on Social Platforms
3. Personalized Retargeting with Social Platforms
4. Questions and Answers
@adstage
Time Spent Per Day on Social Media
@adstage
Source: eMarketer, November 2014
41 MINUTES
21 MINUTES
21 MINUTES
10 MINUTES
17 MINUTES
17 MINUTES
Reach and Scale
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1.49B USERS
400M USERS
100M USERS
364M USERS
304M USERS
100M USERS
Updated: September 2015
LinkedIn Core Targeting
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• Company Name • Company Size • Industry • Job title • Job Category • Seniority • School • Field of study
• Age • Gender • Location • Degree • Skills • Groups
Twitter Core Targeting
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• Device • Carrier • Platform • Age • Gender • Location • Television • Keyword
• Language • Interest • Behavior • Event • Previously engaged • Handle followers
Facebook Core Targeting
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• Device • Likes and Interests • Demographics • Behaviors • Workplace • Education • Connections
Fun Facts
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SUPER COOKIES TRACK
IN PRIVACY MODE
FACEBOOK TRACKS
INTERESTS WITH THE LIKE
BUTTON
GOOGLE SEES BEHAVIORS
WHEN LOGGED INTO EMAIL
TWITTER USES MOBILE AD IDS
Questions?
@adstage
CEO and Co-Founder of AdStage
@sahilio
SAHIL JAIN
bit.ly/newco-2015
For today’s slides NewCo 2015
@adstage