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Bridging the Gap Between Advertisers and People

About AdStage

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CEO & Co-founder of AdStage, @sahilio Was Co-founder & CMO of Trigger.io @ 20, Aol @ 19, Yahoo! @ 17, High School & College dropout.

Sahil Jain

RAISED AdStage All-In-One Ad Platform Build, deploy & manage ad campaigns across Google, Bing, Facebook, Twitter & LinkedIn.

Today’s Agenda1. The Power of Social Ads

2. Core Ad Targeting on Social Platforms

3. Personalized Retargeting with Social Platforms

4. Questions and Answers

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The Power of Social Ads

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Time Spent Per Day on Social Media

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Source: eMarketer, November 2014

41 MINUTES

21 MINUTES

21 MINUTES

10 MINUTES

17 MINUTES

17 MINUTES

Unobtrusive Ad Formats

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Reach and Scale

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1.49B USERS

400M USERS

100M USERS

364M USERS

304M USERS

100M USERS

Updated: September 2015

Core Ad Targeting on Social Platforms

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LinkedIn Core Targeting

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• Company Name • Company Size • Industry • Job title • Job Category • Seniority • School • Field of study

• Age • Gender • Location • Degree • Skills • Groups

Twitter Core Targeting

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• Device • Carrier • Platform • Age • Gender • Location • Television • Keyword

• Language • Interest • Behavior • Event • Previously engaged • Handle followers

Facebook Core Targeting

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• Device • Likes and Interests • Demographics • Behaviors • Workplace • Education • Connections

Personalized Retargeting on Social Platforms

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Fun Facts

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SUPER COOKIES TRACK

IN PRIVACY MODE

FACEBOOK TRACKS

INTERESTS WITH THE LIKE

BUTTON

GOOGLE SEES BEHAVIORS

WHEN LOGGED INTO EMAIL

TWITTER USES MOBILE AD IDS

Personalized Retargeting on Social

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Questions?

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CEO and Co-Founder of AdStage

@sahilio

SAHIL JAIN

bit.ly/newco-2015

For today’s slides NewCo 2015

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For More Digital Marketing Tips blog.adstage.io

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