Download - Brand launch
NORMAN LOVE CONFECTIONS
Objective
To launch the Brand in India.
Company Overview
Founded in 2001 by Norman and Mary Love, Norman Love Confections creates and distributes ultra-premium, handcrafted artisanal chocolates. Based in Fort Myers, Florida, the corporate headquarters encompasses both the production and retail operations. It has an annual turnover of US $30Million.
CEO- Mr. Norman Love
What do they do?
Launch in India
Location
• Colaba Causeway• 1000 sq.ft area
Segmentation 1
Demographic
Age: 20-23 year old
Sex: Female
Income: Rs.15-20K per month
Education: Graduate/Post Graduate
Occupation: Management Trainee/ Fresher
Psychographic
• Chocolate Lover• Fun Loving• Loves to try new
cuisines
Geographic
• Stays in Suburbs in 2 BHK owned flat with family.
Segmentation 2
Demographic
Age: 30-40 year old married mother
Sex: Female
Income: Rs.70-90K per month
Education: Highly Qualified
Occupation: Senior Manager in a Media company
Psychographic
• Ambitious• Family oriented
Geographic
• Lives in a 2-3 BHK flat with family in Hill Road, Bandra
Segmentation 3
Demographic
Age: 35-45 year old married
Sex: Male
Income: Rs.2-5Lacs per month
Education: Highly Qualified
Occupation: Senior Manager MNC
Psychographic
• Family oriented• Fulfills the needs
of his wife and children
• Likes trying new cuisines with family
Geographic
• Lives in a 3-5 BHK or a bungalow with family in South Bombay
Unique Selling Proposition
The Decor Customization Menu
• Annual Chocolate Carnival
• Norman Kitchen
• Norman Mascot
Unique Selling Proposition
Tagline• A LiL’ LOVE• Share a smile
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