brand launch
DESCRIPTION
Brand LaunchTRANSCRIPT
NORMAN LOVE CONFECTIONS
Objective
To launch the Brand in India.
Company Overview
Founded in 2001 by Norman and Mary Love, Norman Love Confections creates and distributes ultra-premium, handcrafted artisanal chocolates. Based in Fort Myers, Florida, the corporate headquarters encompasses both the production and retail operations. It has an annual turnover of US $30Million.
CEO- Mr. Norman Love
What do they do?
Launch in India
Location
• Colaba Causeway• 1000 sq.ft area
Segmentation 1
Demographic
Age: 20-23 year old
Sex: Female
Income: Rs.15-20K per month
Education: Graduate/Post Graduate
Occupation: Management Trainee/ Fresher
Psychographic
• Chocolate Lover• Fun Loving• Loves to try new
cuisines
Geographic
• Stays in Suburbs in 2 BHK owned flat with family.
Segmentation 2
Demographic
Age: 30-40 year old married mother
Sex: Female
Income: Rs.70-90K per month
Education: Highly Qualified
Occupation: Senior Manager in a Media company
Psychographic
• Ambitious• Family oriented
Geographic
• Lives in a 2-3 BHK flat with family in Hill Road, Bandra
Segmentation 3
Demographic
Age: 35-45 year old married
Sex: Male
Income: Rs.2-5Lacs per month
Education: Highly Qualified
Occupation: Senior Manager MNC
Psychographic
• Family oriented• Fulfills the needs
of his wife and children
• Likes trying new cuisines with family
Geographic
• Lives in a 3-5 BHK or a bungalow with family in South Bombay
Unique Selling Proposition
The Decor Customization Menu
• Annual Chocolate Carnival
• Norman Kitchen
• Norman Mascot
Unique Selling Proposition
Tagline• A LiL’ LOVE• Share a smile
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