@Infosys_bpo #Procurement
6 areas of opportunityin marketing procurement
THE SOURCING AND PROCUREMENT (S&P) SERIES
@Infosys_bpo #Procurement
In many companies, the marketing function is yet to be subjected to the rigors of process-driven procurement. This is because of the perceived uniqueness of marketing o�erings.
While most marketing campaigns are in fact unique, the process through which such campaigns are developed is not. And that’s where the opportunities lie – to deconstruct the process and get to the right procurement model. Here are 6 such opportunities.
6 areas of opportunity in marketing procurement
THE SOURCING AND PROCUREMENT (S&P) SERIES
@Infosys_bpo #Procurement
1
Even in mature areas, such as printing in marketing support,
techniques like competitive bidding, tiered discounts, and performance-based targets can deliver savings up to 15%
2
Marketing support and production can
bene�t from technology-driven
processes like reverse auctions,
e-bidding, aggregators / consolidators
and e-catalogs
APPLY PROPERCOMMODITY
MANAGEMENT TECHNIQUES
LEVERAGE INNOVATIVEPROCUREMENTTECHNOLOGIES
6 areas of opportunity in marketing procurement
THE SOURCING AND PROCUREMENT (S&P) SERIES
@Infosys_bpo #Procurement
3Large savings can be
realized by evaluating
production contracts against the
parameters that relate to cost, quality,
and time; while executing all
production-related activities through
third-party providers
4
The most successful negotiations will be
the result of a three-way
partnership between procurement,
marketing stakeholders, andsupplier agencies
OUTSOURCEMARKETING
PRODUCTION
APPROACH PROCUREMENT OF
MARKETING SERVICESCOLLABORATIVELY
6 areas of opportunity in marketing procurement
THE SOURCING AND PROCUREMENT (S&P) SERIES
@Infosys_bpo #Procurement
5Procurement
negotiations with deep involvement of
agencies across consumer,
professional, and digital media can deliver signi�cant savings even with small percentage
changes
6Look for a BPO
partner with category
management consultants who come from the
marketing business and possess a deep
comprehensive knowledge of
marketing operations
IDENTIFY OPPORTUNITIES FROM
SIGNIFICANT EXPENDITURE
BUILD A TEAM OFSPECIALISTS
6 areas of opportunity in marketing procurement
THE SOURCING AND PROCUREMENT (S&P) SERIES
@Infosys_bpo #Procurement
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6 areas of opportunity in marketing procurement
THE SOURCING AND PROCUREMENT (S&P) SERIES
