BPO Future Forward: 6 Areas of Opportunity in Marketing Procurement
Post on 30-Jun-2015
DESCRIPTIONWith the tightening of the global economy, companies are taking a different look at the way they invest their money. Certain areas, formerly exempt from budget measures, are being looked at with increased scrutiny in order to assist with making the bottom line stronger. The marketing department is one of those areas. Today, marketing budgets are being tightened and marketing managers are scrutinizing where to invest their dollars for optimal return. This is where marketing procurement comes into play. The marketing procurement space is a very slippery slope. This is due to two primary reasons. First, the area is very relationship-driven and emotionally sits very close to the stakeholders heart. Second, procurement professionals in this area do not typically migrate from the client side of the organization. Another reason is the perceived uniqueness of the marketing offerings. While most marketing campaigns are in fact unique, the process through which such campaigns are developed is not. And thats where the opportunities lie to deconstruct the process and get to the right procurement model. Here are six such opportunities.
- 1. THE SOURCING AND PROCUREMENT (S&P) SERIES6 areas of opportunityin marketing procurement@Infosys_bpo #Procurement
2. THE SOURCING AND PROCUREMENT (S&P) SERIES6 areas of opportunity in marketing procurementIn many companies, the marketing function is yet to besubjected to the rigors of process-driven procurement. This isbecause of the perceived uniqueness of marketing oerings.While most marketing campaigns are in fact unique, the processthrough which such campaigns are developed is not. And thatswhere the opportunities lie to deconstruct the process and getto the right procurement model. Here are 6 such opportunities.@Infosys_bpo #Procurement 3. 1THE SOURCING AND PROCUREMENT (SP) SERIES6 areas of opportunity in marketing procurementEven in mature areas,such as printing inmarketing support,techniques likecompetitive bidding,tiered discounts, andperformance-basedtargets can deliversavings up to 15%@Infosys_bpo #Procurement2Marketing supportand production canbenet fromtechnology-drivenprocesses likereverse auctions,e-bidding,aggregators /consolidatorsand e-catalogsAPPLY PROPERCOMMODITYMANAGEMENTTECHNIQUESLEVERAGE INNOVATIVEPROCUREMENTTECHNOLOGIES 4. 3THE SOURCING AND PROCUREMENT (SP) SERIES6 areas of opportunity in marketing procurementLarge savings can be@Infosys_bpo #Procurementrealized byevaluatingproduction contractsagainst theparameters thatrelate to cost, quality,and time; whileexecuting allproduction-relatedactivities throughthird-party providers4The most successfulnegotiations will bethe result of athree-waypartnership betweenprocurement,marketingstakeholders, andsupplier agenciesOUTSOURCEMARKETINGPRODUCTIONAPPROACHPROCUREMENT OFMARKETING SERVICESCOLLABORATIVELY 5. 5THE SOURCING AND PROCUREMENT (SP) SERIES6 areas of opportunity in marketing procurementProcurementnegotiations withdeep involvement ofagencies across@Infosys_bpo #Procurementconsumer,professional, anddigital media candeliver signicantsavings even withsmall percentagechanges6Look for a BPOpartner withcategorymanagementconsultants whocome from themarketing businessand possess a deepcomprehensiveknowledge ofmarketingoperationsIDENTIFYOPPORTUNITIES FROMSIGNIFICANTEXPENDITUREBUILD A TEAM OFSPECIALISTS 6. THE SOURCING AND PROCUREMENT (SP) SERIES6 areas of opportunity in marketing procurement@Infosys_bpo #ProcurementFIND OUT MOREBlog postREADWhite PaperREADInfographicVIEWNetwork with industry leaders at InfosysBPO.com/communityInfosysBPO.com/BPOFutureForward