Facebook Recruiting SeminarEducational Seminar Series: June 29th, 2011
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What to Expect Today
• Quick Intro • Webinar Topics
• Facebook Recruiting – It’s Serious, Start Now• Are you Ready for Facebook?• Driving Candidates with Targeted Facebook Ads• Building a Facebook Fan Page Strategy
• Q&A • Please Ask Away• Social Media - Twitter - #hireclix #recruiting
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Understanding your Core Value?
• Based outside of Boston, MA – Gloucester, MA– Offices in San Diego, CA & Santa Clara, CA
• Digital Recruitment Marketing Experience• Former Monster.com Digital Marketing• Develop Customized Recruitment Marketing• Turn-key Recruitment Marketing Experts• Provide Great Value and Zealous Service
About HireClix
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Go Beyond Job Boards – HireClix• Social Recruiting
• Facebook • LinkedIN
• Targeted Recruiting Ads
• Pay-Per-Click Recruiting
• SEO for Recruiting
• Content Development
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Fish Where the Fish Are…
661.5M Global Users* Inside Facebook - April 2011
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Facebook – It’s Serious
2011 Ad Revenue - $4.05B
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Facebook – One Third of All Banner Ads
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Are you Ready for Facebook?
• Are you trying to diversify your recruiting efforts?
• Do you use Facebook for personal activities?
• Do your employees use Facebook?
• Do you want to recruit talent from 18-65?
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Initial Steps to Create a Facebook Presence
• Create a Facebook Advertising Strategy• Fan Page for Success• Leveraging Proven Tools• Build a Content Game Plan
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Social Recruiting - Facebook
• Targeted Ads are Cost Effective• Facebook Fan Pages Build a Talent Network
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Rapidly Create Facebook Ads
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Targeting Users by Profile Information
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Leverage Logos & Images for Facebook Ads
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Targeting Facebook Ads
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Bidding Strategies for PPC Campaigns
Facebook Bids & Budgets
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Campus Recruiting: Integrated Marketing
Facebook Ads combined with Live Event @ MIT
Build Brand & Talent PipelineConnect with Candidates in Hiring CycleBuild Campus Career Office Relationship
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Building a Facebook Fan Page Strategy
Corporate Page vs. Dedicated Careers Page
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Corporate Page vs. Dedicated Page
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Facebook for Your Employment Brand
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Facebook Fan Page = Engagement & Dist.
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Facebook Fan Page = Dist. & Engagement
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Tracking & Reporting = Recruiting ROI
• Measure Spend• Tracking for ATS & Google Analytics• Modifying & Optimize
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Facebook Recruiting Ecosystem
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Facebook Recruiting Ecosystem
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Facebook Recruiting Ecosystem
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Common Mistakes using Facebook
• Job Pollution vs. Recruiting• SPAM• No Policy• Lone Wolfs• Starts & Stops
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Facebook Recruitment Marketing Value
• Serious Volume of Users• True Passive Candidate Audience• Low Cost Threshold to Start• Sophisticated Targeting for Ads –
• Education• Employer• Geography• Interests
• Fan Page to Engage Talent Community• Window into Corporate Culture
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Q&A
HireClix Contacts –
Scott Ryan – VP Client [email protected]
Neil Costa – [email protected]
www.hireclix.comwww.twitter.com/hireclixwww.facebook.com/hireclix