Boost Your ROI with Marketing Automation and Analytics sponsored by ISSA Young Executive Society
Mon. September 11 | 3:00 PM - 3:45 PM | N107
Debbie Sardone
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• Business Consultant• Author• Speaker• Nonprofit Founder• Hands-Off Business Owner
[email protected] or www.DebbieSardone.com
Debbie’s Top 3 Tips
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1. Automate your offers and marketing follow ups with Constant Contact or Infusionsoftwww.constantcontact.comwww.infusionsoft.com
2. Capture emails of website visitors with GrooveJarwww.groovejar.com
3. Launch27 Book Now Online featurewww.launch27.com
Jeff Cross
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Executive EditorCleanfax(740) 973-4236 [email protected]
AUTOMATION:Get more done without spending more time.
Jeff’s Top 3 Tips
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1. Create automated postings across all your social media platforms using HootSuitewww.HootSuite.comThe best $10 (or so) a month you will ever spend.
2. Use “remarketing” campaignsYou know that weed-wacker you looked at last month and how it is following you all over the Internet? You can’t escape it. Your company can be that weed-wacker.
3. Use online scheduling tools such as FittleBugwww.FittleBug.comMost consumers and potential clients just want an appointment. They don’t want to talk. Make this easy on them. Let them hire you online.
Lou Centrella
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Director of Digital [email protected]
Well designed emails get read!
Automate as much as possible
Analyze: Testing makes perfect
Lou’s Top 3 Tips
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1. Optimize emails for mobile, desktop and many devices.Email on Acid: Email Testing & Rendering ToolsFree to trywww.emailonacid.com
Litmus: Email TestingFree to tryhttps://litmus.com/email-testing
Email Monks: Inexpensive email designStarts at $49www.emailmonks.com
2. Analyze, Test, Repeat!Google Analytics: URL Builderhttps://ga-dev-tools.appspot.com/campaign-url-builder/
3. Save time: Automate and personalizeIntegrate your ESP with your CRM. Use dynamic variables within automated emails to increase member retention.
