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Boost Your ROI with Marketing Automation and Analytics sponsored by ISSA Young Executive Society
Mon. September 11 | 3:00 PM - 3:45 PM | N107
• Business Consultant • Author • Speaker • Nonprofit Founder • Hands-Off Business Owner
972-219-0400 firstname.lastname@example.org www.SpeedCleaning.com or www.DebbieSardone.com
Debbie’s Top 3 Tips
1. Automate your offers and marketing follow ups with Constant Contact or Infusionsoft www.constantcontact.com www.infusionsoft.com
2. Capture emails of website visitors with GrooveJar www.groovejar.com
3. Launch27 Book Now Online feature www.launch27.com
http://www.constantcontact.com/ http://www.infusionsoft.com/ http://www.groovejar.com/ http://www.launch27.com/
Executive Editor Cleanfax (740) 973-4236 direct JeffCross@ISSA.com
AUTOMATION: Get more done without spending more time.
Jeff’s Top 3 Tips
1. Create automated postings across all your social media platforms using HootSuite www.HootSuite.com The best $10 (or so) a month you will ever spend.
2. Use “remarketing” campaigns You know that weed-wacker you looked at last month and how it is following you all over the Internet? You can’t escape it. Your company can be that weed-wacker.
3. Use online scheduling tools such as FittleBug www.FittleBug.com Most consumers and potential clients just want an appointment. They don’t want to talk. Make this easy on them. Let them hire you online.
Director of Digital Media ISSA 800-225-4772 email@example.com
Well designed emails get read!
Automate as much as possible
Analyze: Testing makes perfect
Lou’s Top 3 Tips
1. Optimize emails for mobile, desktop and many devices. Email on Acid: Email Testing & Rendering Tools Free to try www.emailonacid.com
Litmus: Email Testing Free to try https://litmus.com/email-testing
Email Monks: Inexpensive email design Starts at $49 www.emailmonks.com
2. Analyze, Test, Repeat! Google Analytics: URL Builder https://ga-dev-tools.appspot.com/campaign-url-builder/
3. Save time: Automate and personalize Integrate your ESP with your CRM. Use dynamic variables within automated emails to increase member retention.
http://www.emailonacid.com/ https://litmus.com/email-testing http://www.emailmonks.com/
Boost Your ROI with Marketing Automation and Analytics sponsored by ISSA Young Executive Society��Mon. September 11 | 3:00 PM - 3:45 PM | N107 Debbie Sardone Debbie’s Top 3 Tips Jeff Cross Jeff’s Top 3 Tips Lou Centrella Lou’s Top 3 Tips