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  • Boost Your ROI with Marketing Automation and Analytics sponsored by ISSA Young Executive Society

    Mon. September 11 | 3:00 PM - 3:45 PM | N107

  • Debbie Sardone

    2

    • Business Consultant • Author • Speaker • Nonprofit Founder • Hands-Off Business Owner

    972-219-0400 info@cleaningforareason.org www.SpeedCleaning.com or www.DebbieSardone.com

    mailto:info@cleaningforareason.org

  • Debbie’s Top 3 Tips

    3

    1. Automate your offers and marketing follow ups with Constant Contact or Infusionsoft www.constantcontact.com www.infusionsoft.com

    2. Capture emails of website visitors with GrooveJar www.groovejar.com

    3. Launch27 Book Now Online feature www.launch27.com

    http://www.constantcontact.com/ http://www.infusionsoft.com/ http://www.groovejar.com/ http://www.launch27.com/

  • Jeff Cross

    4

    Executive Editor Cleanfax (740) 973-4236 direct JeffCross@ISSA.com

    AUTOMATION: Get more done without spending more time.

    mailto:JeffCross@ISSA.com

  • Jeff’s Top 3 Tips

    5

    1. Create automated postings across all your social media platforms using HootSuite www.HootSuite.com The best $10 (or so) a month you will ever spend.

    2. Use “remarketing” campaigns You know that weed-wacker you looked at last month and how it is following you all over the Internet? You can’t escape it. Your company can be that weed-wacker.

    3. Use online scheduling tools such as FittleBug www.FittleBug.com Most consumers and potential clients just want an appointment. They don’t want to talk. Make this easy on them. Let them hire you online.

    http://www.hootsuite.com/ http://www.fittlebug.com/

  • Lou Centrella

    6

    Director of Digital Media ISSA 800-225-4772 lou@issa.com

     Well designed emails get read!

     Automate as much as possible

     Analyze: Testing makes perfect

  • Lou’s Top 3 Tips

    7

    1. Optimize emails for mobile, desktop and many devices. Email on Acid: Email Testing & Rendering Tools Free to try www.emailonacid.com

    Litmus: Email Testing Free to try https://litmus.com/email-testing

    Email Monks: Inexpensive email design Starts at $49 www.emailmonks.com

    2. Analyze, Test, Repeat! Google Analytics: URL Builder https://ga-dev-tools.appspot.com/campaign-url-builder/

    3. Save time: Automate and personalize Integrate your ESP with your CRM. Use dynamic variables within automated emails to increase member retention.

    http://www.emailonacid.com/ https://litmus.com/email-testing http://www.emailmonks.com/

    Boost Your ROI with Marketing Automation and Analytics sponsored by ISSA Young Executive Society��Mon. September 11 |  3:00 PM - 3:45 PM  |  N107 Debbie Sardone Debbie’s Top 3 Tips Jeff Cross Jeff’s Top 3 Tips Lou Centrella Lou’s Top 3 Tips

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