Download - BlogWell New York Social Media Case Study: McGraw-Hill Companies, presented by Patrick Durango
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Patrick Durando
McGraw-Hill Buzz: Social Intranet
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellNew York
September 12, 2012socialmedia.org/blogwell
McGraw-Hill Buzz Social Intranet Patrick Durando
McGraw-Hill SEP 2012
Business Drivers
Key Uses and Benefits
Employee from S&P (UK) asking a question answered by colleagues in J.D.Power
(CA) and CapitalIQ (Argentina)
Legal & Compliance
14
• Never early enough
• “It’s just like email!”
• T&Cs = compilation of
existing policy
• Retention Plug-in
• Out of Context Comments
• Added reminders
“Meet the New Head of Compliance”
Lessons Learned
Social Media: Changing Engagement
Model Traditional Model New Interconnected Model
Proprietary and Confidential 16
Social Media: Changing Engagement
Model Traditional Model New Interconnected Model
Proprietary and Confidential 17
Challenges
Key Considerations
It is not the strongest of the
species that survives, nor the
most intelligent that survives. It
is the one that is the most
adaptable to change.
-Charles Darwin (1809-1882)
In the long history of
humankind (and animal kind,
too) those who learned to
collaborate and improvise
most effectively have
prevailed.
-Charles Darwin (1809-1882)
Learn more about past and upcoming BlogWells
socialmedia.org/blogwell
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellNew York
September 12, 2012socialmedia.org/blogwell
