Download - Blogging for Business Success
By Aaron S. Robertson of Spectrum Communications
This information provided by Spectrum Communication
Services Inc. Visit us on the Web at: www.spectrumcomm.com
Your take on news items pertaining to your industry or field
Original, raw data on a study or survey your firm conducted
Interviews with, or spotlights on, members of your management team
Spotlights on your clients Case studies
Objective, expert advice on various business topics
Book, product, or service reviews that relate to your industry or field
Videos
Photos
Graphs and Charts
PowerPoint slides
Audio
Screenshots
Write as often as you can, but preferably at least once per week minimum
Engage your readers – you want conversation and a sense of community
It’s OKAY to write in a more informal, casual style
It’s OKAY to use humor, as long as it’s appropriate
Make use of keywords as often as possible, in both your copy and your titles
Better search engine results
This translates into more FREE and TARGETED traffic!
It establishes yourself/your firm as an expert in your field and as a thought leader
It keeps your company’s name at the forefront and visitors returning to your site
Video: 3 business blogging tips for beginners
Video: Business Blogging Tips Writing Quality Business Blog Posts Every Time
Video: Social marketing tips: How do you write a great blog?
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