Say “Yes!” To Your Customers Anthony Vigneron
We Say Yes! Enterprising Minds: • Clifford Chance is one of the world’s leading law firms, with 33
offices in 23 countries and some 3,200 legal advisers
• Creative, “Smart” way of thinking
• A global firm Only the best people Huge importance on teamwork Excellent resources for cost-effective support services
#1 Yes! Understand Demands
#1 Yes! Understand the Demands Why embrace consumerisation?
• It’s not a choice!
• We are in fashion business
• Biggest trend for next 9 years
• Cultural change 56%
Yes! to Consumerisation *
* Trend Micro Consumerization report 2011
#1 Yes! Understand the Demands So what’s stopping us doing it?
• Practices of the past
• Security department
• IT department (Structure / Policies / Support / Costs / Liabilities)
• Complex market forces
• Usability
#2 Yes! (re) Design Services
#2 Yes! (re) Design Services Key Principles for New Services
• Design for “Mobility” as a cultural behavior, the way humans actually behave
• Is your business ready for this?
• Say yes! But not always!
#3 Yes! Everyone Say Yes!
#3 Yes! Everyone Say Yes! Enterprising Minds: Challenge service providers
• New service agreements
• New services
• New service providers & delivery models
Why BlackBerry Strategic Choices • Continue to invest in RIM platform
Exceed our Clients’ Expectations Blackberry Balance Applications Management
• Cloud Services Innovation: Microsoft Office 365 Total Service Management Manage Diversity
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