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Beyond systematic entrepreneurship: The role of intuition in experience innovation
Marc Stierand, EHL Lausanne
Viktor Dörfler, University of Strathclyde
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The ignorant millionaire
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Studies of entrepreneurship
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Entrepreneurship: a systematic behavior vs. a personality trait based on intuition
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Innovating experiences
4Prahalad and Ramaswamy (2003)
Experiencespace
Productspace
Solutionspace
LOCUS OF INNOVATION
LOCUS OFCOMPETENCE
The Firm and ItsSupply Base
ExtendedEnterprise
Enhanced Networkof Competence
Including ConsumerCommunities
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Creative intution
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Mediocristan Extremistan
a few things are here
the huge impact single instance
unimaginable
most things are here
low and high probability