beyond systematic entrepreneurship: the role of intuition in experience innovation
TRANSCRIPT
Beyond systematic entrepreneurship: The role of intuition in experience innovation
Marc Stierand, EHL Lausanne
Viktor Dörfler, University of Strathclyde
The ignorant millionaire
2
Studies of entrepreneurship
3
Entrepreneurship: a systematic behavior vs. a personality trait based on intuition
Innovating experiences
4Prahalad and Ramaswamy (2003)
Experiencespace
Productspace
Solutionspace
LOCUS OF INNOVATION
LOCUS OFCOMPETENCE
The Firm and ItsSupply Base
ExtendedEnterprise
Enhanced Networkof Competence
Including ConsumerCommunities
Creative intution
5
Mediocristan Extremistan
a few things are here
the huge impact single instance
unimaginable
most things are here
low and high probability